Good for Business

Creation of purpose-led communicaitons

Trumansburg, New York

United States

About Good for Business

Founded in 1999, Good for Business is driven by an unrelenting passion to create world-improving communications. They believe communications to be the most powerful force in the world today and they want to do their part to make it a force for good.

They don't see profits as ends unto themselves but rather as the fuel for achieving noble purpose. Whether they are devoting their talents and imaginations for clients in New Zealand or New England, they believe an organization or business isn't just a brand to be built, but a cause to be believed in.

We became a B Corp to be part of a thriving community of businesses genuinely committed to using the power of business to solve social and environmental problems.

The Change We Seek®

Good for Business dedicates their talents and imaginations to the creation of meaningful purpose-led communications that make a positive difference. They envision a sustainable world for all thanks in part to the communications they help create.

Good for Business communication's process is called MAP (Message and Purpose). Organizations, businesses and leaders can find their planning and communications drifting off course, straying from their authentic voice and often roaming through a wilderness of empty words, disconnected images, jargon and buzzwords resulting in pained expressions such as ‘Where are we?’, ‘Who are we?’, ‘Where are we going?’ all cued by the most important question—‘Why?”. The route to meaningful, confident and even courageous communications starts at a place called purpose. Message And Purpose (MAP) is here to help you develop a guide for creating purpose-led plans and communications designed to move you nearer to your noble goal.

Working with you, they will help unearth and capture your true north or purpose. Led by the power and clarity of your purpose, they will then construct a compass and messaging map that will serve as your guide going forward. Your MAP will provide clear directions, coordinates and landmarks for making your journey to sustained internal and external communication success.

MAP provides an immediate means of seeing if you are on track or veering off course. MAP helps inspire your culture to connect and communicate with a real sense of meaning and commitment. MAP shows the way for effectively telling your purpose-led story to your customers and constituencies. Following your MAP, we will help you develop all kinds of messaging tools.

Good for Business also recently started a nonprofit called Climate Changers. www. Right now, all over the world, individuals are taking uplifting actions to address climate change. We all need to know about these actions, learn from those taking them and see if we can take action ourselves. Climate Changers provides dynamic connections between these individuals and those of us who want to do something that makes a difference. Climate Changers presents individuals from business, government, organizations, communities and as global and local citizens in a way that places a powerful, human face on climate change. Here, actions are small and large – from composting and carpooling to changing political and economic policy - yet each action informs, inspires and ignites the reality that each of us can make an impact. Sharing the positive actions of hundreds, then thousands, then millions of people everywhere, the on-the-ground and online Climate Changers communities activate a just and sustainable future for us all.

As part of Climate Changers, they lead a ‘workshops in action’ where they share examples of individuals taking action to address climate change and then invite workshop participants to share what actions they are taking. There are interactive exchanges whereby participants realize how they can adapt or replicate the actions of others. At workshop conclusion, participants themselves can realize they are Climate Changer candidates who can be featured on the online platform.

Climate Changers include Jeremy Leggett of Solar Century, Peggy Liu of JUCCCE, Michael Brune of the Sierra Club, Karen Washington of Rise and Root Farm and Black Urban Growers (BUGs), Mark Golden, of Golden Artist Colors, Steve Zeitler of Citra Solv Natural Cleaning Products, Christie Mosch of QuikSolar, Shannon Brock of Silverthread Wines, and Per Espen Stoknes, author of “What We Think About When We Try Not To Think About Global Warming: Toward a New Psychology of Climate Action”.

What makes us a better company?

B Impact Report

Certified since: 

January 2010

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports »

Company Highlights: 

Environment: >25% of office supplies come from recycled materials, >50% of carbon inventory offset, Policy to minimize travel, >50% of energy comes from renewable sources

Employees: 100% individual/family health insurance premiums covered, 6+ weeks maternity leave

Community: >50% of ownership in same community as 2/3 of workforce, >60% of expenditures directed toward local suppliers, >15% of suppliers in low-income communities

Consumers: 100% of services help increase the flow of capital to purpose driven enterprises



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