Hawaiian Ola

Food and Supplements

Captain Cook, Hawaii

United States


About Hawaiian Ola

Kona, HI-based Hawaiian Ola (www.hawaiianola.com) is an organic food and beverage company offering healthy, functional packaged goods to retailers, smoothie bars, and sport shops wherever they are needed. The company was established in 2012 and has since released two flagship products.

Hawaiian Ola Noni Energy is a functional 2.5oz shot taken for energy and a daily serving of super fruits; Noni Energy is caffeinated naturally with yerba mate and green tea. Hawaiian Ola Noni Immunity is a caffeine free, no-sugar-added immunity shot taken for a full serving of Hawaiian Noni and a complex of immune boosting vitamins. The first ingredient in both shots is organic Hawaiian Noni (Morinda Citrifolia), which is antioxidant rich and contains a variety of powerful anti-inflammatory compounds. Noni is also known in traditional Hawaiian medicine for its immune boosting properties.

Choosing to become a Certified B Corporation was a natural step for Hawaiian Ola because the values and ideals that Certified B Corporations focus on—mainly, doing business with reverence for all of a company’s stakeholdersare central to how we believe a good company should behave. Our thinking is, if we can prove to other Hawaiian companies that it’s possible to be successful while taking care of the Hawaiian land and its people, we will be setting a great example for a new generation of Hawaiian entrepreneurs.

Ola products are certified organic by the USDA, certified vegan, certified fairtrade, gluten free, and packaged BPA free. Currently Ola Noni Energy and Noni Immunity shots are sold in over 300 retail locations, including Whole Foods, and are distributed through UNFI.

The Change We Seek®

Today in Hawaii, the number one agricultural export is GMO seed corn and less than 1% of all farmland is used for organic farming. Hawaiian Ola is a mission-based company that is doing their part in a grassroots movement to promote cleaner, sustainable, low-input farming. The Ola mission is to expand the demand for Organically grown, GMO-free Hawaiian goods by producing and exporting healthy products made from sustainably farmed, island-native plants, like Noni.

By 2020, Hawaiian Ola plans to educate over one million people on the importance of their mission and to create a demand for one thousand acres of organic farmland in Hawaii. The end goal is to reduce the amount of agriculture-related pesticides running off the island and polluting the native ecosystem and the surrounding Pacific Ocean.

What makes us a better company?

B Impact Report

Certified since: 

September 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Workers: Over five weeks of paid maternity and paternity leave offered to full-time workers; wage increase policy is designed to increase company wages in proportion with revenue.

Community: Company holds suppliers to third-party social and environmental standards; member of Fairtrade Labelling Organizations International; banking done with a local independent institution; majority of suppliers have third-party certification ensuring that fair wage standards are met.

Environment: Company recycles paper, cardboard, plastic, glass & metal; over 80% of product packaging is recycled or biodegradable; product is certified USDA organic and contains no dyes or preservatives.



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