Kinesis

Marketing Services and Business Consulting

Portland, Oregon

United States

www.kinesisinc.com

About Kinesis

Kinesis is a marketing and business consultancy firm, which helps small- to mid-sized business owners develop a systematic process to marketing, branding, web design, lead generation, customer retention, and sales. They blend marketing expertise with solid business strategies, providing B2B companies with the effective tools they need to grow their business.

This is all part of a philosophy they call Marketing From the Inside Out – a radically different approach to marketing which targets the core of a company - starting with their mission, values, and vision - and gravitates outward. To learn more, follow them on LinkedIn at: https://www.linkedin.com/company/kinesis-inc.

Becoming a B Corp was a natural next step for Kinesis to formalize their core values of Share the Good, Do the Right Thing, Build to Last, and Think Big. They believe in the B Corp movement and wanted to acknowledge their company’s commitment to great workplaces, social and environmental ethics, transparency, and accountability.

The Change We Seek®

Kinesis is the only marketing firm dedicated exclusively to helping service-centric companies grow. They seek to transform the marketing paradigm for B2B service providers, transforming their clients’ businesses from the inside out, starting with their mission, values, and vision to create an amazing culture with great people.

What makes us a better company?

B Impact Report

Certified since: 

January 2016
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

11
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

32
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

N/A
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

27
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

16
6
Overall B Score
85
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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