OluKai

Luxury Hawaiian Footwear

Irvine, California

United States

olukai.com

About Olukai

OluKai is a luxury lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai is one way to unlock its spirit in all of us. The company is committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet

 Through its Fit by Nature, Crafted by Hand™  design principle, OluKai builds every pair of footwear with signature anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. Each pair features beautiful, quality materials and handcrafted details inspired by island culture.

In every facet of its business, the brand is committed to respecting the people and the environments it touches. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, OluKai established the ‘Ohana Giveback Program to support the efforts of those who continue to give back to preserve local cultures and traditions. For more information visit www.olukai.com

Since the company’s inception, we have had an emphasis on giving back as an organization. Our brand has developed footwear alongside the HLA that is annually issued as official uniform to its 450+ member lifeguards as well as made available to consumers, with portion of the proceeds going towards the Junior Lifeguard Program. Additionally, over the years, our employees have donated volunteer hours in and around their communities and contributed greatly to the preservation efforts in Honokowai Valley with Maui Cultural Lands through the annual Ho’olaulea’a Giveback Day. With the intent to raise funds as well as support other resources such as volunteer hours and product donations, we have also formed The OluKai Foundation, a non-profit partner organization that will focus on advancing our commitment to sustain Hawaiian culture and community. We are delighted to achieve B Corp status as a means to continually improve our corporate citizenship. 
 

The Change We Seek®

OluKai views their approach today as part of a path; a journey with their ancestors who have passed down stories, values, and spirit. They believe that sustainability and positive living is less about an ethos and more about the choices that you make everyday. It's about your actions, and inspiring the actions of others.

OluKai produces products they believe in. Products they can stand behind. They believe in quality of product and material, craftsmanship in construction and finding quality in life by the choices they make everyday.

What makes us a better company?

B Impact Report

Certified since: 

January 2014
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

21
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

24
18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

N/A
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

23
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

13
6
Overall B Score
81
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports »

Company Highlights: 

Environment: Product uses 50% of the waste and pollution of other shoe products%; >5% of energy used is renewable; >25% of significant suppliers have implemented environmental initiatives to reduce emissions

Community: Requires specific environmental and social criteria for suppliers; >75% of significant suppliers are subjected to regular audits; >75% of employees participated in paid service days

Workers: 100% of non-executive workers participated in bonus plan; >80% of employees are satisfied and engaged; Worker feedback process incorporates social goals

Miscellany: 

  • Giveback Partners Go»

  • 2014 Ho’olaule’a Giveback Day Go»

  • HLA Giveback Program Go»

  • Maui Cultural Lands Go»

  • Team OluKai Go»