Plum Organics

Leading organic baby food brand, offering baby food, toddler and kids snacks.

Emeryville, California

United States

About Plum Organics

Founded in 2007, Plum Organics® is a leading innovator with the mission of inspiring a lifetime of healthy eating from the very first bite. Recognized for unique, culinary-inspired recipes and a modern approach to family nutrition, Plum offers a complete line of premium, nutritious organic baby food, toddler and kid snack & mealtime products in addition to snack pouches for adults. Plum has dedicated its social mission to delivering nutrient rich, organic food into the hands of little ones in need across America.

On August 1, 2013, Plum was amongst the first to reincorporate as a public benefit corporation in the state of Delaware, codifying the company mission into its legal structure. 

As a mission-based company, Plum fundamentally believes that purpose and profit go hand in hand.  B Corp certification allows us to hold ourselves to a higher standard, to demonstrate our values externally, and to be a part of a movement redefining the economy as a tool for positive social and environmental change.

The Change We Seek®

As a company founded to create a brighter future for our little ones, Plum is continually striving to have a positive social and environmental impact in the world. Our mission is to nourish little ones with the very best food from the very first bite, and we extend that mission to all children, including those in need. That’s why we launched The Full Effect®, our program dedicated to nourishing children in need across America. Working with non-profit partners in communities across the US, The Full Effect® fights malnutrition by producing and donating nourishing organic food to babies and toddlers in food insecure households. It all stems from the belief that when little ones are full of the right nutrients, they can live into their full potential, and have their full effect on the world. 

Plum believes we have a duty to our little ones to leave a baby-sized footprint on our planet. In 2009, Plum Organics was the first baby food brand to introduce a convenient, lightweight soft-sided pouch to the US market, a format that has since become the preferred format for baby food manufacturers. The pouch is lighter than the traditional glass jar and cap and requires less time and energy to produce and to transport. These advantages yield significant reductions in greenhouse gasses, petroleum usage in transportation, and landfill material. In 2014, Plum Organics partnered with Preserve Gimme 5 to launch a take back recycling program for pouch caps.  

Plum is proud to play a part in influencing the enactment and adoption of benefit corporation legislation.  With the support of our parent, Campbell Soup Company, Plum Organics was one of the first to reincorporate in the state of Delaware, becoming Plum, PBC, and the only wholly-owned subsidiary benefit corporation of a publicly traded company.

What makes us a better company?

B Impact Report

Certified since: 

June 2008

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment:  Use 100% recycled paperboard; Have an active end of life recycling program for pouch caps; >75% of office supplies from recycled/sustainable materials; 100% of GHG emissions from corporate headquarters are offset by certified carbon credits.

Employees: >80% of health insurance premiums paid for individuals and families; Supplemental benefits include dental insurance, short-term disability, long term-disability, domestic partner benefits, adoption assistance and a health and wellness program; lowest paid hourly workers receive >50% above the living wage

Community: Through The Full Effect®, Plum has donated over 8.6 million organic meals & snacks to children in need; >25% of management are women and/or ethnic minorities;  Offer paid time off for volunteering

Consumers: All of our products are certified USDA Organic


Plum Online


  • Checking in with Plum Organics, the only B corp inside a publicly traded company Go »
  • What the CEO of Plum Organics Sees as the Future of Food Go »
  • First Publicly Owned Benefit Corporation Go »
  • Plum Organics: Where good is contagious Go »

Online Store

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Plum Organics Transparent Assessment

Plum Organics Disclosure Report