Think Tank and Advisory Services

London, London

United Kingdom

About SustainAbility

Founded in London in 1987, SustainAbility is a think tank and advisory firm working to inspire and enable business to lead the way to a sustainable economy. Today SustainAbility has offices in London, New York, and San Francisco. Over its history, the company has evolved alongside the broader sustainability agenda and helped to define and shape the unique role of business within it.

We became a B Corp because SustainAbility’s vision is a just and sustainable world for present and future generations, and our shareholders are as concerned about social and environmental impact as they are about financial returns. B Corp status is a truer reflection of our nature as an organisation than a for profit limited company.

The Change We Seek®

SustainAbility specialises in helping businesses understand and respond constructively to the challenges of sustainable development. They combine corporate consulting with alternative means of influence through their research and advocacy work. Mission-driven and values-led, their goals are:

  • To help their clients and partners better understand and create business and societal value in response to global challenges;
  • To empower companies to make substantive and long-lasting commitments to becoming more sustainable enterprises; and
  • To influence underlying drivers to promote more sustainable business behaviour (e.g. customer pressure, NGO campaigns, government action).
What makes us a better company?

B Impact Report

Certified since: 

April 2013

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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