Sustainability Advantage

Resources for Sustainability Champions

Whitby, Ontario


About The Sustainability Advantage

The Sustainability Advantage is the company behind leading author Bob Willard that has a two-fold mission:

1. To inspire business leaders to integrate sustainability strategies into company strategies.

2. To provide useful resources for an army of sustainability champions so that they have the competence and confidence to accelerate the transformation toward a sustainable global society.

To date, Bob Willard has delivered hundreds of talks that have helped companies re-imagine their role in sustainability issues. Specifically his work includes the following:

• Presentations about the sustainability business case and culture change, delivered remotely or in-person.

• Three books about the sustainability business case and culture change

• Two DVDs about the sustainability business case and culture change

• Spreadsheets tools that quantify the sustainability business case

• A set of hundreds of slides about the sustainability business case and culture change

We became a B Corp because we believe that it behooves us to be more open about our efforts and to demonstrate our own practices along the sustainability journey.

The Change We Seek®

For their company, and the family that is supporting it, the path to achieving their mission has become very personal: they’ve had to live through and experience the changes in purchasing, business ethics, and impact measurement that they want their audience to achieve. In the process, they’re trying to help them see the benefits they can reap by assuming a leadership role in developing, modeling, and promoting more responsible models of capitalism. Their credibility is enhanced when they can show them that a more multi-purposed business model works for them.

They are proud to be certified B Corp. They look forward to improving their impact score each year, starting with a commitment to donate at least 10% of their 2011 net revenue to charities which are helping to solve social and environmental problems.

What makes us a better company?

B Impact Report

Certified since: 

January 2011

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment: 100% energy from renewable sources;  Offset more than >50% of green house gas emissions last year; Uses >75% recycled paper content, FSC certified paper, or soy-based inks; Extensive recycling program, including composting

Community: >30% of Significant suppliers is majority owned by women or ethnic minorities

2014 Best for the World Overall Honoree