Thinkshift Communications

Brand stories, messaging, and PR for sustainable enterprises

San Francisco, California

United States

thinkshiftcom.com

About Thinkshift Communications

Thinkshift builds brand value, fuels growth and advances mission goals for trailblazing, world-improving enterprises. They do it by uncovering what’s best in their client's brand, expressing it in rich brand story and messaging platforms, and amplifying it through PR, thought leadership and content marketing.

They started their firm the classic way: over cocktails, on a napkin. That spirit continues to animate their work, grounded by a commitment to results. They’re genuine storytellers who bring the heart of a brand to life. And whether they’re developing a brand platform, thought leadership strategy or content marketing program, they believe sustainability needs to be sexy—cool, fun, irresistible.

We became a B Corp because sustainability is what we’re all about. It guides how we operate, who we work with, where we network and our fields of expertise. B Corps are the vanguard of a new approach to business, and B Corp is the only certification that considers the practices and products of the entire company.

The Change We Seek®

Thinkshift’s mission is to drive sustainable business forward by helping sustainable enterprises grow and expand their influence. Their team of strategists, thinkers, writers and campaigners is inspired by the power of business to address pressing social and environmental problems.

The future they want to see depends on achieving sustainability in all aspects of life, from resource use to the economy to social structures. That’s why Thinkshift is an active part of the global movement to help change the way people think and to speed the shift to sustainable business.

What makes us a better company?

B Impact Report

Certified since: 

October 2010
Summary:

Company Score

Median Score*

Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

12
7
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

18
Customers

Customers

The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).

23
N/A
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

57
17
Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

19
6
Overall B Score
111
55

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

view full reports »

Company Highlights: 

Community: 100% of company is owned by individuals from underrepresented populations; employees have volunteered >64 hours of community service; the majority of banking services are provided by a member of the Global Alliance for Banking on Values

Environment: >75% of office supplies from recycled/sustainable materials; >19% of energy from corporate facilities is renewable; >50% of GHG emissions are offset by certified carbon credits

Miscellany: 

Blog

  • Our Thinking Go»
  • True Transparency is Not for Sissies Go»
  • Break through the noise: secrets of successful PR & thought leadership Go»
  • Storytelling can help communicate sustainability value to investors Go»