Communications for sustainable business and nonprofits
San Francisco, California
About Thinkshift Communications
Thinkshift creates communications programs that build credibility for clean tech and sustainability-focused businesses and nonprofits. They tell clients’ stories in a way that moves key audiences—and gets clients the attention they deserve.
Thinkshift believes that businesses should not only do no harm, but actively do good. We became a B Corporation to join a community of businesses that share that belief and hold one another accountable to it. By sharing resources with fellow B Corporations, learning from them, and promoting them, we can help change the way people think about business.
Our future—and our society’s future—rests on achieving sustainability in all aspects of life, from resource use to the economy to social structures. That’s why Thinkshift is dedicated to helping clean, green, and otherwise world-improving clients succeed.
The Change We Seek®
Thinkshift’s mission is to help sustainability-oriented businesses and nonprofits achieve their goals by communicating about their work in ways that motivate action. Ultimately, Thinkshift aims to help create a more just, sustainable world by supporting enterprises dedicated to clean technology, resource-conserving products and services, management for social benefit, and environmental conservation.
Thinkshift aims for sustainability in every sense of the word: in communications strategies that sustain clients’ growth, in tactics clients can sustain over time and materials produced sustainably, and in Thinkshift's own operations. Their commitments include:
- All their clients are managed sustainably and/or provide products or services that advance sustainability.
- When choosing suppliers, they favor sustainable and local options, with a preference for B Corps.
- They minimize their resource use by supporting telecommuting; always using public transportation or carpooling; favoring teleconferencing over travel; reducing waste and recycling and composting when possible; using green products; and using energy carefully.
- As members of 1% for the Planet, they donate 1 percent of their annual revenue to environmental organizations.
What makes us a better company?
B Impact Report
The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.
The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.
The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).
The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.
The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.
|Overall B Score||55|
80 out of 200 is eligible for certification
*Of all businesses that have completed the B Impact Assessment
*Median scores will not add up to overall
Community: 100% of company is owned by individuals from underrepresented populations; employees have volunteered >64 hours of community service; the majority of banking services are provided by a member of the Global Alliance for Banking on Values
Environment: >75% of office supplies from recycled/sustainable materials; >19% of energy from corporate facilities is renewable; >50% of GHG emissions are offset by certified carbon credits
- SHIFTid Go»
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