Top Drawer Creative Inc.

Advertising

Toronto, Ontario

Canada

topdrawercreative.com

About Top Drawer Creative

Top Drawer Creative was founded to practice the art of influence for social good. They understand that influencing the way people think and feel through brand experience is where the future of consumer engagement lies. They are a socially and environmentally conscious company that strives to influence change for the better. Being passionate and honest in their approach is part of their commitment to like-minded clients such as fellow B Corp companies Bullfrog Power and Genuine Health. 

We were attracted to B Corp certification because of the community of like-minded companies that we could learn from and share ideas with. Being with accomplished peers will elevate our practices, which in turn will attract the best people and clients who fit our beliefs.

Top Drawer Creative is an advertising agency with a unique specialization. They focus on a specific consumer psychographic segment called AHAA (Active, Healthy, Affluent, Aware) and the brands that target this group. They have built at 2000-strong AHAA consumer panel that provide intelligence on how brands and products can be improved. And this Toronto based boutique agency has another claim to fame. They move the sales needle -by influencing the consumer through a 360-degree brand experience called ICE (Immersive Consumer Engagement). No stone is left unturned, whether it's digital, social, experiential or traditional media in a quest to build authenticity and market share for their clients.

Top Drawer Creative does not profess to fit every brand. They prefer to work with clients that are aligned with their values and have an entrepreneurial spirit. Their triple bottom line starts with quality relationships (both internal and external), adds corporate social responsibility and finally a sustainable profit model.  

The Change We Seek®

Consumerism is a double-edged sword. It drives the economy and creates wealth but it also exacts a cost to society through personal debt, waste and pollution. Advertising is also a double-edged sword, wielded for good or bad. The opportunity is to find balance and authenticity in the way brands connect with consumers. Transparency is the new black. Household brands are embracing change for social good while young committed companies are focusing on enhancing lives while giving to society. This is the change Top Drawer Creative is rallying its considerable experience and skill behind. They are change agents committed to improving their practice of influence for social good. 

What makes us a better company?

B Impact Report

Certified since: 

October 2013
Summary:

Company Score

Median Score*

Governance

Governance

The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

13
10
Workers

Workers

The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.

36
22
Community

Community

The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.

25
32
Environment

Environment

The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.

16
9
Overall B Score
103
80

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Miscellany: 

Top Drawer Creative Online