Veritable Vegetable

Organic Produce Distributor

San Francisco, California

United States

About Veritable Vegetable 

With forty years of leadership, Veritable Vegetable (VV) distributes high quality, organic produce to independent cooperatives, retailers, restaurants, schools, corporate campuses and wholesalers.  VV supports small to mid-sized organic growers by providing broader access to the marketplace and maximizing the return farmers receive for their product.  Based in San Francisco, their distribution area includes California, Arizona, Colorado, Hawaii, Nevada and New Mexico. 

As a social enterprise, Veritable Vegetable lives its values and serves as a model for other businesses.  Their award winning green fleet and 99% waste diversion program demonstrate a deep commitment to reducing energy consumption and waste.   Veritable Vegetable strengthens communities through strong collaborations and deep relationships with their customers, growers, and community partners.  They honor labor by paying workers above living wage, offering an extensive benefits package, and cultivating a fair and dynamic workplace.  VV contributes over 10% of annual profits to community organizations and schools to build awareness of, and support for, a sustainable food system.  Veritable Vegetable is a women-owned business that uses the power of business to solve social and environmental challenges. 

Since our founding, we have operated our business based on values, rather than the bottom line.  Becoming a B Corp provides us a recognized framework to communicate our approach to doing business, a tool to assess our progress moving forward, and a network of businesses aligned with our values. 


The Change We Seek®

Veritable Vegetable works hard to actively improve the sustainable food system by supporting organic farmers, increasing access to fresh produce, strengthening communities, and cultivating a fair and dynamic workplace. 

VV envisions a sustainable food system that recognizes the true costs associated with growing and moving food from farm to table: farmers have access to land and receive fair payment for their labor; workers throughout the value chain are treated equitably; food is moved with minimal impact to the environment; and all people have equal access to fresh, healthy foods. 


What makes us a better company?

B Impact Report

Certified since: 

March 2014

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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Company Highlights: 

Environment: Green fleet saves over 41,000 gallons of fuel each year; 99% of waste diverted from landfills; 99% of produce is organic 

Workers: Provides offsite subsidized meals, childcare, and counseling services; Pays >80% of family health insurance premium; Entry wage is 60% above the local living wage

Community: >50% owned, directed, and managed by women and individuals from underrepresented populations; Advocated for institutional reform at a state and national level; 18% of net profit contributed to the community


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