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The BLOG The Change We Seek

The change we seek is the voice of the B Corporation community. Our purpose is to enlighten the business community, question the status quo and inspire those that dare to make a difference in the world.

  • A People’s Coffee: Better Know Larry’s Beans

    Posted by: B Lab Feb 1, 2012
    For Larry’s Beans, coffee roasting is about the people. Throughout the process the company considers the farmers who grow the beans, the roasters, the employees, the local community, and the consumer. To this certified B Corp, putting people and the planet at the core of their mission makes for a ‘better’ cup of coffee. Larry [...] Read and Discuss »
  • American Ingenuity

    Posted by: B Lab Jan 18, 2012
    By Scott James, Fair Trade Sports This month I spoke with Matt Bogoshian in DC. He is the Senior Policy Counsel for the Environmental Protection Agency. One of the ways I reconcile being apolitical and staying as far away from DC as possible is because I know I have kindred spirits like Matt fighting the [...] Read and Discuss »
  • B Corp Runa Granted High Profile Investment, Representing New Model for Developing Nations to Support Sustainable Business

    Posted by: B Lab Jan 11, 2012
     BROOKLYN, New York (December 5, 2011) – Runatarpuna Exportadora S.A., the Ecuadorian Subsidiary of Runa LLC – a social enterprise that produces a unique, energizing Amazonian tea – recently received a $500,000 equity investment from the Build Ecuador Fund (CreEcuador”, a socially responsible investment fund created by Ecuador’s Ministry of Production.) Runa is an Amazonian [...] Read and Discuss »
  • Imitation Really is the Most Sincere Form of Flattery

    Posted by: B Lab Jan 4, 2012
    by Rodney Willett, Impact Makers, Vice President of Business Strategy B Corp Champions Retreat, October 25-27, 2011 Impact Makers is a management and technology consulting company based in Richmond, Virginia.  We are a founding B Corp member with a unique business model: we are a for profit corporation with no shareholders and we give away [...] Read and Discuss »
  • A Social Network for Your Community: Better Know Open Neighborhoods

    Posted by: B Lab Dec 28, 2011
    When tackling the important task of revitalizing local communities, communication is key. Open Neighborhoods, based in Los Angeles, California, brings the idea of local communication to the digital age. Their unique social media platform for neighborhood engagement brings people together and creates public dialogue. A community space, however, is only as good as its accessibility. [...] Read and Discuss »
  • The Common Good Enterprise—A New Term for an Emerging Sector

    Posted by: B Lab Dec 21, 2011
    By Jim Epstein and Alicia Epstein Korten As an investment advisor and member of the Gamble family that founded Procter & Gamble, I (Jim) am often asked to sit on nonprofit boards. I have grown uncomfortable with the term not-for-profit to describe these organizations, which often embrace business principles in their operations. For example, DC [...] Read and Discuss »
  • Seeing the Bigger Picture: Better Know Warby Parker

    Posted by: B Lab Dec 16, 2011
    Warby Parker is a new eyewear brand that is transforming the optical industry into a better way of doing business; one that’s about doing good. To the founders of Warby Parker doing good means transferring billions of dollars from large corporations to normal people by cutting superfluous costs. It also means using profits to bring [...] Read and Discuss »
  • How A Serial Entrepreneur Found Success By Practicing Responsible Capitalism

    Posted by: B Lab Dec 14, 2011
    By Scott James, Fair Trade Sports This month I spent time with serial entrepreneur Dal LaMagna to ask him about his new book, “Raising Eyebrows, A Failed Entrepreneur Finally Gets It Right.” He’s been called an irrepressible capitalist (among other things) which made for an interesting conversation. Scott: In your book you suggest that you were [...] Read and Discuss »
  • Making Clothes to Clean the Ocean: Better Know United By Blue

    Posted by: B Lab Dec 7, 2011
    United By Blue is making headlines in the fashion industry as their trendy t-shirts, bags and accessories reach more premiere retail locations across the country. What makes this company look so good, however, goes beyond the standard eco chic, organic and sweatshop-free manufacturing practices. It’s the heart of the company: for every item sold, United [...] Read and Discuss »
  • When Your Business is Family: Best Practices gDiapers

    Posted by: B Lab Nov 30, 2011
    By Jason Graham-Nye, Co-Founder gDiapers As early as the conceptual stages of gDiapers, Kim and I have felt strongly that on-site childcare should be an integral part of the business. We have offered onsite child-care for the kids of g since our launch in 2005.  We always have and always will.  It just makes sense [...] Read and Discuss »

Video and Audio

Yvon Chouinard, Founder of Patagonia, remarks on the importance of being a Benefit Corporation

B Lab cofounder, Jay Coen Gilbert, shares the newest way to disrupt business: B Corps

CNN Video

B Lab cofounder, Bart Houlahan, shares how B Corps use the power of business to solve social and environmental problems as well as make money. Watch "Conscious Capitalism" on CNNmoney.com

On Better Businesses B Lab Cofounder Jay Coen Gilbert speaks at TEDxPhilly

Why I’m a Certified B Corp by Do Good Real Estate

 

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Comet Skateboards
Comet Skateboards
Has settled right into this vibrant community, preaching their gospel of environmentally responisble skateborads and civic engagement.
Watch GOOD Business video »
IceStone
IceStone
If you're looking to trick out your home with the greenest products on the market, you could do a lot worse than IceStone.
Watch GOOD Business video »
Greyton Bakery
Greyston Bakery
Greyston Bakery's brownies are delisions, sure, but they also help to alleviate poverty within the community of Yonkers.
Watch GOOD Business video »

GOOD Business

  • Cover of GOOD Magazine

    Beta Issue on Newstands Now!
    Spreading the word that Certified B Corporations are redefining what it means to be considered a successful business. No need to search for it, we've provided a digital version for you right here.... Download PDF »

  • Live and Learn
    Five pioneers of socially conscious businesses talk to GOOD about the highs and lows of creating a better kind of company. more »

  • Corporation B Good
    You know how everyone from McDonald's to BP is trying to convince you they're helping the world, and not just themselves? more »

  • GOOD Business and GOOD Business
    A conversation with Jonathan Greenblatt and Jay Coen Gilbert. more »