Open Letter to Business Leaders

August 1, 2013

Fellow Business Leaders,

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Today is an historic day.  

With Governor Jack Markell welcoming the first companies to register as Delaware benefit corporations, we celebrate a new freedom to build businesses with a higher purpose than simply maximizing profit.

We are part of a growing movement of business leaders that see this as a big market opportunity, because a large and increasing number of people want to support a better way to do business -- better for our workers, better for our communities, better for our environment.

Until recently, corporate law has not recognized the legitimacy of any corporate purpose other than maximizing profits. That old conception of the role of business in society is at best limiting, and at worst destructive.

Delaware is the 19th state (plus D.C.) to enact benefit corporation legislation, but the most important state for businesses that seek access to venture capital, private equity, and public capital markets. The path is now clear to scale business as a force for good.

By serving a higher purpose and by meeting higher standards of transparency and accountability, we build our most important asset -- trust. This trust enables us to attract the best talent and turn customers into evangelists, helping us make money and make a difference.

There are lots of ways to be a part of this.

~ Put your higher purpose into practice, and compare and improve your social and environmental performance by using a free educational tool like the B Impact Assessment.

~ Bake your purpose into the legal DNA of your business and help ensure it remains central as you scale, bring in outside capital, plan succession, or even sell, by registering as a benefit corporation.

~ Be recognized as a leader of this new economy by becoming a Certified B Corporation.

There are already more than 10,000 businesses certified, registered, or using this free tool. Determine the right path for your company and join us in creating a better way to do business.

Put your purpose into practice @
bimpactassessment.net
        Bake it into your DNA @
benefitcorp.net
        Be recognized as a leader @
bcorporation.net

B the Change,

1st Playable Productions
2 Point Perspective
3Degrees Group Inc
4th Bin Inc
A.F. Daniel Technology Group Inc
A&R Solar
Abacus Wealth Partners
Actuality Media
Adam Shay CPA
Adbongo
Ad Spice Promotional Marketing
Advanced Home Energy
Agora Partnerships
Alchemy Goods
Alima Cosmetics
Alter Eco
Andean Naturals
Andy Smith Photography
AoSA
Apolis Holdings LLC
Application Experts
Arabella Philanthropic Investment Advisors
Atayne LLC
Audacious Inquiry
Aunt Bertha
Autonomie Project
AVANT Group LLC
AXIS Performance Advisors Inc
Azavea
B'more Organic
BALANCE Edutainment
Baldwin&
Bamboo Sushi
BarberGale
Bare Snacks
Bay Area Medical Academy
BayPoint Benefits
BBMG
be
Beanfields
Beartooth Capital
Beautycounter
Bedrock Media Inc
Behold Studio
Ben & Jerry's
Berger & Fohr
Berrett-Koehler Publishers
Best Organics Inc
Better Way Imports LLC
Better World Books
BetterWorld Telecom
Beyond Green Sustainable Food Partners
Bhakti Chai
Big City Farms Holdings
Bigger Boat Consulting
Big Vision Media Group
Biomimicry Group Inc
BIS Global
Bison Brewing Company
B-Line
BlueAvocado Co
Blue Garnet
Bmergent
Boardwalk Capital Management
BOULD
Brand Geek
Breckenridge Capital Advisors
Brenthaven
B Revolution
Brightworks
Bristlecone Advisors
BTTR Ventures
Bum Boosa Bamboo Products
Business Culture Consultants
Cabot Creamery Cooperative
Cage Free Enterprises
Caliber Technologies
California Bonzing Skateboards
CALL2ACTION
Calor Energy
Canvas Dreams
CAP Global
Care2
Carter Law Group
Cascade Engineering
Catchafire
Celilo Group Media
Cellular Recycler
Change.org
Change Catalyst
Channel Islands Outfitters
Chroma Technology Corp
City Light Capital
Clark-Theders Insurance Agency
Clean Currents
CleanFish
Cleantech Law Partners
CleanWell Company
Clean Yield Asset Management
Cleargreen Advisors
C-Level Management
Closed Loop Advisors
Cloud for Good
Coda Coffee
Comet Skateboards
Communitas Financial Planning
Community Wealth Partners
Compass(x) Strategy
Compensation Venture Group
Concept Green
Context Travel
Cool Energy Inc
Cooperative Home Care Associates
Co-op Power / Northeast Biodiesel
Core Capital Management
Core Foods
Corn Cow Inc
Couchsurfing International
Council Fire LLC
CR-Building Performance Specialists
CREPiNi
CR Surf Travel Company
CSRHub LLC
CSRwire
Culinary Collective
Cultivating Capital
Cutting Edge Capital
Cyrus-XP
Dansko
Dapple Baby
davistudio
Deep Ecology
Dharma Merchant Services
Dimagi Inc
Dimensions in Occupational Health and Safety
Direct Dental
Disconnect Inc
Ditto Hangers
Dogeared
DO GOOD Real Estate
Dolphin Blue
Door To Door Organics
DwellTek
Eco-Bags
Ecobalanza
Eco Lips
EcoLogic Solutions
Ecotrust Forest Management
Ecovations Lifestyle
EcoZoom
Education Funding Partners
egg
EKO Asset Management Partners
Eldot LLC
Eleek
Elefint Designs
Elemental Herbs
Emerge Financial Wellness
Emory Knoll Farms
Energy Opportunities
Environment & Public Health Consulting
EO Products
Epiphany Farms Enterprise Inc
Episencial
Equator Coffees & Teas
Equilibrium Capital Group
Erbaviva
Essential Living Foods
Ethical Electric
Etsy
Evergreen Lodge
Exhibit Resources
Exponent Partners
Expressyourshades
Exygy
Fabled Frog Soap
Falcon & Singer P.C.
Falls Flowers
Fans Without Footprints
Farm Capital Services
Farmigo
Farmland LP
Fearless Chocolate
Feelgoodz LLC
Feronia Forests LLC
FIGS
First Affirmative
Financial Network
First Rate Inc
Fishpeople
Fledge LLC
FMYI
ForceBrain.com
Forward Philanthropy
Found My Animal
Freeflow Digital
Freelancers Insurance Company
Free Range Studios
Freeworld Media
Full Circle Home
FutureProof, LLC
G2 Insurance Services
Galileo ED
        gBuild Construction Managers
gDiapers
Giver Something Back
GladRags
Global Green Energy Corporation
Global Skills Exchange Corp
GoLite
Good.Must.Grow LLC
Good Capital
Good Done Great
Good for Business
Goodmans Interior Structures
GOOD Worldwide
Grassroots Capital Management Corp
Gray Ghost Ventures
Greater Richmond Grid
Green Building Services
GreenChoice Bank
GreenCitizen Inc
Greenerprinter
GreenForestry.us
Green Grove Group
Greenlight Apparel
GreenLine Paper Company
Green Planet Catering
Green Retirement Plans Inc
Green Shoots Distribution
Green Team
Greentech Capital Advisors
Greyston Bakery
Griswold and Griswold Insurance Agency
Grounds for Change
Grower's Secret
Guayaki Sustainable Rainforest Products
Hanson Bridgett LLP
HAPPYFAMILY
Harvest Power
Hawaiian Legacy Hardwoods
HCA
Healthy Buildings
Healthy Building Science
Helios Insurance Group
Heller Consulting
Helping Hand Rewards
Herbalist & Alchemist
Hershey Cause
Hess Natur Textilien GmbH
Higher Legal
Highland Craftsmen
Hives for Lives
Hobson Bernardino + Davis LLP
HomeFree LLC
Honest Buildings
Honeyman Sustainability Consulting
Hudson TG
Hugh Lofting Timber Framing
HUMAN Healthy Vending
I AM Products
Icebox Knitting
IceStone
Ideaction Corps
Idealist Consulting
Ideal Network
ifPeople
i-Immersion Institute
Impact Energies
Impact Makers
Imperative Imprint Capital
Incite Directives
Indigenous Designs Corporation
Inesscents Aromatic Botanicals
Ingage Partners
In Posse
Inspire Commerce
InterSchola
In Ticketing
InVenture
Invested Development
IPSOFACTO IT Services
Iroquois Valley Farms
iWe Studio
Jitasa
Joule LLC
Journey Healing Centers
JustNeem LLC
KAMMOK
Katovich & Kassan Law Group
Kimpacto
KINeSYS Inc
King Arthur Flour Company
Klean Kanteen
Kregel & Company CPA
KYA Design Group
Larry's Beans
Lateral Line Inc
LEAP Organics
Linhardt Design
Little Duck Organics
Little Pickle Press
Living Machine Systems L3C
Local Food Lab
Longleaf II
Lotus Foods
Love & Hummus Co
Luftman, Heck & Associates
Luscious Garage
Main Street Benefits
MajorPlanet Studios
Mal Warwick Associates
Mamma Chia
Management Resources
MAONO
Mark Leibowitz Photography
Matter Unlimited
Maxwell Health
Meidlinger Partners
MEJDI Tours
Merritt & Merritt & Moulton
method Products Inc
Metropolitan Group
Mightybytes
Milepost Consulting
Mindful Investors
Mission Markets
MJ Everson Financial
Mobile Accord
Modo Design Group
Moka Joe Coffee
Montgomery & Hansen
More Than Money LLC
Morning Indigo
Morris Consulting
Mosaic
Mountain Challenge
Moving Forward Education
Mugshots Coffeehouse
Murex Investments
Namaste Solar
National Cooperative Grocers Association
National Foundry Products
National Investments LLC
Natural Systems Utilities
Naturescapes
Ned Schaub Consulting
NEO Law Group
NetRaising
New Avenue
New Belgium Brewing
New Leaf Paper
New Living
New Outlook Footwear
New Resource Bank
New Seasons Market
New York Superfoods
Next Generation Consulting
NextSpace Coworking & Innovation
Next Street
NiceShirt.org
NobleHour
Nolan Painting
No One Without
North Berkeley Investment Partners
Norwood Stone Corporation
Notogroup
NRG Insurance
Numi Organic Tea
NurturMe
Nutiva
Oaklandish
Ogden Publications
Oliver Russell & Associates
On Belay Business Advisors
One Energy Renewables
One PacificCoast Bank
OneRoof
OneSeventeen Media
One Village Coffee
One World Futbol Project
Open Neighborhoods
Opticos Design
Orbit Media Studios
Orchard Advisors
Organic Planet
Pachamama Coffee Co-Op
Pacific Northwest Kale Chips
PACT Apparel
Paige Wolf Media & Public Relations
Parsons Public Relations
Parties That Cook
Partnership Capital Growth
Patagonia
Payton Communications
Peeled Snacks
Perlman and Perlman LLP
Pete & Gerry's Organics
PhilanTech
PictureHealing
Piedmont Biofuels
Pivotal Production
Plum Organics
PlusUs
        Positive Energy Solar
PPS
Practical Energy Solutions
Praemia Group LLC
Praxis Consulting Group
Preciva Incorporated
Prem Group
Preserve
Primitive World Productions
Project Repat
ProtoTest
PROVOC
Pure Sweets
Purpose
Qrew
Raffa PC
Rain Water Solutions
RallySoftware
Re:Vision Architecture
Recyclebank
Relay Foods
Relevance
Renewable Choice Energy
Renewable Care Partners
Resonate LLC
Restore Capital
REthink Development
Revolution Foods
Rhyme&Reason Clothing
Riley Life Logistics
Rimon P.C.
Rivanna Natural Designs
Rockstar CPA
Roozt
ROSEN
RoundPeg
RSF Capital Management
Rubicon Bakery
Rubicon Global
Runa
Ryan Nonprofits
S.W. Basics
SABEResPODER
Sambazon
Satori Capital
Savenia LLC
Savvy Rest Inc
Schoolbags for Kids
SCS Global Services
Sea to Table
Sechler CPA PC
Seeds Printing
Selecta Auto Body
SelflessTee
Sencha Naturals
Senda Athletics
SEQUIL Systems
Seventh Generation
shiftalliance
Simple Energy
Singlebrook Technology
Siw Thai Silk Inc
Skoodat LLC
Sleeping Lady Resort
Sleep With a Purpose
SLOWCOLOR
Smart Sustainability Consulting
SNP Strategies
Social(k)
Social Enterprise Associates
Socially Good Business
SolarNexus
Solar Works
Solberg Manufacturing
Sometric Corporation
Solutions For Progress
SOMB LLC
Source Intelligence
Southern Energy Management
South Mountain Company
Spotlight Solar
Springleaf Strategies
Sputnik Moment
SQA Pharmacy Services
StoryStudio Chicago
Strategic Sustainability Consulting
Strategy Arts
Sugarmade
Summit Creek Capital
SunCommon
Sungevity
Sun Light & Power
Sunrise Banks
Sustainable Earth Solutions
Sustainable Harvest
Sustainable Industries
Sustainable Solutions
Susty Party
SVT Group
Swanton Berry Farm
Sweet Livity LLC
Swift River Consulting
T2AP Creative Team
Taitem Engineering
TBL Capital
TCC Group
Teak Media + Communication
TechChange
Tech Ranch Austin
Tees at Risk LLC
Telesis Corporation
TerraCarbon
Terra Education Inc
TerraLocke Inc
TerraPass
The Arnold Development Group
The Big Bad Woof
The Big Blue Bike
The Big Idea Bookstore
The CAPROCK Group
The Change Creation
The Cleaning Corps
thedatabank Inc
The EarthKeeper Alliance
TheGreenOffice.com
The Honest Company
The Hub
The Hub Bay Area
The Hub LA
The Ian Martin Group
The Joinery
The Majora Carter Group
The Moderns
The Paradigm Project
The Phoenix Advisory Group
The Redwoods Group
The Restorative Leadership Institute
The Road Less Traveled
The Tea Spot Inc
Thinkhaus LLC
ThinkImpact Corporation
thinkshift communications
Third Sun Solar
TMI Consulting
Traditional Medicinals
Transplant Connect
TriLibrium
TriLink Global
Trillium Asset Management
True Impact
Truewellbeing Inc
Tryiton Eyewear
TS Designs
Twirl Management
UncommonGoods
United By Blue
Untours
UPcyclity Inc
Urban Green Development
Varsity Technologies
Vedante Corp
VeeV Spirits
Vera Solutions
Veris Wealth Partners
Veterans Ink
VIANOVA
Viasyn
VIF International Education
Virginia Community Capital
Virtuous Vitamins LLC
Vista Caballo
Vista Global Coaching & Consulting
VoIP Supply LLC
Vox Legal
Vyykn Inc
W.S. Badger Co
Waldron
Warby Parker
Wasmer Schroeder & Company
Waste To Green
Watershed Capital
WaterSmart Software
Weinreb Group
Wendel, Rosen, Black, & Dean LLP
Wire Media
Womenetics
Woodfold Mfg Inc
Working Excellence
WorkplaceDynamics
WorkSquare LLC
World Centric
World Leadership School
Would-Works
Yellow Leaf Hammocks
YIKES Inc
YogaLife Institute
Your Message Media
Zero to Go
Zullo's Markets Inc