About Pura Vida Coffee

Pura Vida Coffee sells 100% organic, fair trade and shade grown coffee and a full line of sustainable beverages to individual and institutional customers throughout the US.

We believe that companies can be both 'tough-minded and tender-hearted', integrating the discipline and rigor of a for-profit with the heart and soul of a mission-driven non-profit organization. We believe that there is a 'new sector' forming and want to be in on the ground floor!

The mission of Pura Vida is to Create Good™ by using business to empower producers, motivate consumers, inspire business leaders, and, ultimately, serve the poor. By utilizing every facet of the company—capital structure, governance, employee recruitment, product sourcing, marketing and sales—to achieve social outcomes, Pura Vida can demonstrate that the worlds of business and charity can not only co-exist, but can thrive on one another.

The Change We Seek®

The mission of Pura Vida is to bring compassion and capitalism together in order to "Create Good™" for children living in coffee communities around the world.

• Pura Vida seeks to provide all of its coffee farmers enjoy a fair wage and can support a family. To accomplish that goal, the company only buys and sells 100% Fair Trade coffee, which ensures that its workers are treated fairly and that their land is preserved naturally.

• Pura Vida also makes sure that it is active in the communities where its coffee is grown. Pura Vida operates programs for at-risk children through the sale of products and the financial support of customers and partners. The company works in partnership with local non-profit agencies to provide educational opportunity and nurture physical health, confidence, character, and strength of spirit.

• All of Pura Vida's coffee is organic and shade-grown, which means that every bean it harvests is as pure as it can possibly be. Growing its coffee in the shade preserves the nutrients and minerals found in coffee beans, and the company's organic status affirms that it lets its plants grow naturally without any added hormones.

Founding B Corporation

Pura Vida

• Industry: Food & Beverage
• Product/Services: coffee and related beverage
• Location: Seattle, WA
• Ownership: Private
• http://www.puravidacoffee.com