B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.
©Copyright 2012 B Lab. All rights reservedAbout Seventh Generation
Seventh Generation is the nation’s most recognized brand of natural household and personal care products. For 20 years, the company has been recognized for its non-toxic cleaners and personal hygiene products.
Seventh Generation is a founding B Corporation because we believe it is critical that there be a standard for corporate responsibility in the United States. Lending Seventh Generation’s support to B Lab sends a clear signal to other companies that this is a real, credible, and important effort.
Seventh Generation has created a business where all of its products, raw materials, byproducts, and the processes by which they are made are sustainable, not just those of one particular product line.

The Change We Seek®
Seventh Generation seeks to use the power of business to create a more just, equitable and sustainable world.
• Seventh Generation is aggressive about setting environmental targets, meeting those yearly goals, and raising the bar continuously. We work closely with our supply chain and external partners like MBDC to improve our ingredient transparency efforts and to assess how traceable our ingredients are. Seventh Generation’s findings have helped the company set new goals. These goals can be found in our Corporate Consciousness Report
• Seventh Generation uses its position in the market to educate retailers through the GIVE (Generate Inspiration Via Education) Program. We inform retail partners about the impact of the products they sell so that they in turn can educate their customers.
• Seventh Generation is committed to seeking ways to improve itself as well as the world around it. Its staff is involved in every aspect of its supply chain, from supplier to consumer and thus we are able to adapt to changing needs and environmental demands.
Founding B Corporation
Seventh Generation
- Industry: Home & Personal Care
- Product/Services: Household and Personal Care Products
- Location: Burlington, VT
- Ownership: Private
- http://www.seventhgeneration.com
Summary:
Certified: June 2007| Points Earned | % Points Available | |
|---|---|---|
| Accountability » | 7.6 | 76% |
| Employees » | 33.3 | 68% |
| Consumers » | 15 | 50% |
| Community » | 24.3 | 51% |
| Environment » | 30.8 | 62% |
| Composite B Score | 111 |
- >80 out of 200 is eligible for certification
- >60% points available = Area of excellence
Highlights:
From B Impact AssessmentConsumers: 100% products are non-toxic
Environment: Bi-annual per unit reduction of greenhouse gas emissions; Offices are LEED certified; >25% energy used comes from renewable sources; Incentives encourage low-impact commutes; >25% company fleet are low-emission vehicle
Employees: Covers health insurance for half-time employees; Fully matched retirement plan available to all employees; Offers off-site subsidized childcare; >75% employees share ownership
Community: Grew employee base by more than 15% over the last two years, creating additional local employment; Donates 10% of profits to charity; Offers paid time off for employees to volunteer
Accountability: >25% managers evaluated on accomplishment of social/environmental targets; Publishes transparent annual external report detailing mission-related activites, targets, and consistent measurements to allow for year over year comparisons
The Responsibility Revolution

• B Corp and B Lab were featured in The Responsibility Revolution, a new book by Jeffrey Hollender, of Seventh Generation, and Bill Breen. The book provides a blueprint for companies striving to put responsibility at their core. According to the book, “Perhaps there’s no surer way for a company to live up to the authentic imperative…than to become a B Corporation. More About The Book »
Videos

• Seventh Generation's Latest Videos Go »
Blogs / Feeds
• Inspired Protagonist Blog Go »
• Seventh Generation Blog Go »
Press
• Seventh Generation Company Press Page Go »
• WorldBlu Most Democratic Workplaces Go »
• What Matters Most by Jeffrey Hollender Go »
• Perspectives: The Global Implications of our Ethical Decisions by Jeffrey Hollender Go »



