Standards Advisory Council

Oversight of the B Impact Assessment is the responsibility of B Lab's Standards Advisory Council, an independent committee of 20-22 members, each respected in the field for their wisdom and with deep industry or stakeholder expertise. The Standards Advisory Council is divided into two subgroups — one to oversee the content and weightings for the version of the B Impact Ratings System that is appropriate for companies and funds in developed markets; the other for the version that is appropriate for companies and funds in emerging markets.

Developed Markets:

  • Bart Houlahan, Co-Founder, B Lab

    Bart Houlahan, along with his partners, Jay Coen Gilbert and Andrew Kassoy, co-founded B Lab in 2006.

    Prior to B Lab, Bart was President of AND 1, a $250 MM basketball footwear and apparel company. Bart is a Henry Crown Fellow of the Aspen Institute and an Advisory Board Member of the Center for the Advancement of Social Entrepreneurship (CASE) at the Fuqua School of Business.

  • Hewson Baltzell, Head of the Sustainability Solutions Team, Risk Metrics

    Hewson Baltzell heads the Sustainability Solutions Team at Risk Metrics Group, which just recently acquired Innovest Strategic Value Advisors. Baltzell was President and co-Founder of Innovest, which was an internationally recognized investment research and advisory firm specializing in analyzing companies' performance on environmental, social and strategic governance issues. In his role, he was responsible for developing Innovest's analysis and ratings models and managing the company.

    Prior to Innovest, Baltzell was a commercial and investment banker specializing in corporate finance and real estate. At Lehman Brothers, he developed risk management analysis and procedures in the Principal Transactions Group, the merchant bank. At Chase Manhattan, his responsibilities included restructuring and securitizing the bank's multi-billion dollar real estate portfolio. Previously, Baltzell managed debt and equity portfolios for a private, foreign-owned investment company and worked in Mellon Bank's international division.

    Baltzell holds an MBA in Finance from Wharton and a BA in International Relations from the University of Pennsylvania. He is also a frequent conference speaker and lecturer at institutions such as Wharton and Columbia.

  • Doug Claffey, Founding Partner & CEO, Workplace Dynamics

    Doug Claffey is a founding partner and CEO of Workplace Dynamics. Workplace Dynamics provides talent management information solutions for their clients to retain and motivate their employees. Employee-focused and 100% employee-owned, Workplace Dynamics works with FTSE100 companies, Fortune 500 companies, partnerships, multi-nationals, private equity as well as smaller private companies.

  • Cathy Clark, Adjunct Asst. Professor, Duke University, CASE

    An experienced impact investor, consultant and educator, Cathy Clark is a leading authority in the fields of nonprofit and for-profit social entrepreneurship, impact investing, and impact assessment. Cathy is Adjunct Associate Professor of Social Entrepreneurship at CASE at Duke, the Center for the Advancement of Social Entrepreneurship at Duke University’ s Fuqua School of Business. CASE, ranked as of the nation’ s leading academic centers focused on social entrepreneurship, prepares leaders and organizations to achieve lasting social impact. CASE achieves this by preparing MBA students to become “ leaders of consequence” ; conducting cutting edge research and building the global community of academic researchers working to build knowledge about social entrepreneurship and innovation; and partnering with other thought leaders to influence the field and create the “ ecosystems” that social entrepreneurs need to succeed – capital markets that invest in them, networks that support them, and policies that set the rules for them.

    Prior to CASE, Cathy founded and directed RISE, the Research Initiative on Social Entrepreneurship, at Columbia Business School. She served as faculty there for nine years. Cathy has been active in the development of both B Lab and GIIRS and currently serves on the GIIRS Domestic Standards Advisory Council. Prior to her academic work she was a professional impact investor. She was Founder and Managing Director of the Flatiron Future Fund, a social venture capital fund and Founder and President of the Flatiron Foundation, both incubated by Flatiron Partners, a JP Morgan Partners affiliate. Formerly, she was Vice President at the Markle Foundation, where she helped manage the foundation's portfolio of grants and program-related investments for over seven years.

    Cathy holds a BA from the University of Virginia and an MBA from Columbia Business School. She has been quoted in many publications, including the New York Times, the Washington Post and the Chronicle of Philanthropy, and has spoken widely on national and global platforms about social entrepreneurship and impact investing, including at the White House and in the US Congress.

  • Debra Dunn, Director, Skoll Foundation; former SVP Corporate Affairs and Global Citizenship Hewlett Packard

    Debra believes that entrepreneurs can solve even the toughest social problems. That is why she devotes so much time to advocating for and advising social ventures in the United States, Europe, Africa, India and Latin America. Before joining the corporate world, Debra worked in the non-profit sector with food and housing cooperatives and in the Massachusetts state government, running an energy conservation program for low income residents. Debra joined Hewlett Packard in 1983, starting as a manager in the executive development group and ending as a senior executive. The common threads in her broad, 22 year career at HP were driving change, creating new businesses and producing positive social impact concurrently with good business results. She ran Manufacturing, Marketing and Human Resources at the division level before becoming a division General Manager. Then she moved to corporate headquarters and led a wide range of company-wide functions and initiatives. For the last 3 years of her career at HP Debra was Senior Vice President of Corporate Affairs and Global Citizenship. In that role, as a member of HP's Executive Committee she had leadership responsibility for HP's global citizenship efforts including corporate social and environmental responsibility, government and public affairs, corporate philanthropy and HP's e-inclusion initiatives aimed at providing appropriate, technology based services and solutions to emerging markets and underserved populations. Debra was in the middle of many tumultuous changes at HP including the spin-off of the original Test and Measurement business to form a new company called Agilent and the hiring of Carly Fiorina, the first CEO ever brought in from outside the company. She stayed at HP because of her faith in and resonance with the values that Hewlett and Packard had embedded deep into the fabric of the company. In her last role she had the opportunity to champion those values both within HP and in the broader corporate community as the leader responsible for global citizenship during the aftershock of the cascade of corporate scandals at Enron, WorldCom and other big name companies.

    Debra left HP in June of 2005 to catch her breath and focus on the challenges of economic development, poverty alleviation, environmental and social sustainability. She now spends much of her time building bridges building between corporations, government, non-profits, and academia, as she believes that these challenges are best tackled by weaving together the skills and influence of these diverse sectors. She is on the boards of the Skoll Foundation and Global Giving and the faculty of Sustainability. She advises a wide range of social ventures.

    Debra has played an active role coaching and teaching classes at the Stanford d.school since Spring of 2006.

    Dunn holds a bachelor's degree in comparative economics from Brown University and a master's degree in business administration from Harvard.

    She gets inspiration and grounding by spending as much time as possible in wild nature and hanging out with her husband, Randy Komisar and their two dogs, Lola and Rufus.

  • Bonny Moellenbrock, Executive Director, SJF Institute

    Bonny Moellenbrock is Executive Director of SJF Advisory Services, a nonprofit organization that provides assistance to and increases access to capital for businesses whose expansion generates environmental, societal and employment gains. SJF Advisory Services works with hundreds of companies each year through one-on-one assistance and events focused on helping companies get ready for equity investment or other financing. The organization also promotes sustainable business strategies by showcasing successful cleantech and employee engagement innovators, producing convenings on strategies and best practices, and participating in initiatives to build the impact investing field. SJF Advisory Services is allied with SJF Ventures, a venture capital fund with $45 MM under management that invests in high-growth companies driven by sustainable strategies.

    Moellenbrock has been with SJF since 2001, first serving in administrative and investment roles. As SJF Ventures Managing Director, she served on the Investment Committee, generated deal flow in the natural consumer products sector, conducted due diligence on prospect companies, and monitored portfolio companies. Since 2007 she has been Executive Director of SJF Advisory Services, providing strategic leadership, planning and managing SJFAS’ technical assistance programs, services, and events, and developing the organization’s resources and partnerships.

    Prior to joining SJF, Moellenbrock was COO and CFO of Preservation North Carolina, and served as VP of Administration for Orange Recycling Services, an entrepreneurial commercial recycling company. Moellenbrock holds an MBA, a Master of Regional Planning, and a BA in Environmental Policy from the University of North Carolina at Chapel Hill, and is a graduate of the Venture Capital Institute. She enjoys gardening and making music with her husband and two daughters at their historic bungalow in Durham.

  • Beth Sirull, Executive Director, Pacific Community Ventures

    Beth Sirull became the Executive Director of Pacific Community Ventures in 2009. Previously, Beth was the founding Director of Insight, PCV's research and analysis practice that increases the flow of capital to lower income communities, by providing knowledge to investors and policymakers to enable them to successfully deploy capital in these areas. As Director of InSight, Beth was responsible for developing and managing consulting relationships, providing social return on investment research and analytical services to external institutional investors. Prior to joining PCV, Beth spent over fifteen years consulting in market research and strategy, working with such clients as AT&T, Morgan Stanley/Dean Witter, and Deloitte and Touche. In the past several years, her work has focused increasingly on corporate social responsibility and socially responsible investing. Beth is the author of Creating Your Life Collage: Strategies for Solving the Work/Life Dilemma (©Three Rivers Press, Random House 2000) and has written and spoken extensively on work/life issues. She has held academic appointments in marketing and management at Depaul University and Dominican University.

    Over the past fifteen years, Beth has also been involved as a volunteer in a number of nonprofit organizations, including serving as Board Chair for the Jewish Community Center of the East Bay. Beth earned a B.A in political science at Brandeis University, an MBA at Boston University and a Masters of Public Policy at the University of California, Berkeley.

  • Chris Miller, Activism Manager, Ben & Jerry's

    Chris Miller is Activism Manager at Ben & Jerry's. Miller works across the company to develop and implement strategies for sustainability. His responsibility includes mission-related stakeholder engagement, development of a robust companywide climate and energy plan and developing strategic values-led partnerships with NGOs. Before joining Ben & Jerry's, Miller was the Director of Corporate Consciousness at Seventh Generation. Prior, he spent five years directing Greenpeace’s Climate Change Campaign. He also spent six years working with Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry's, on their issue advocacy campaigns. Miller began his career on the Washington, D.C., staff of then-Rep. Bernie Sanders (I-Vt.).

  • Clara Barby, Partner, Head of ImPACT+, Bridges Ventures

    Clara has focused her career on investing in innovative high-impact businesses – most recently on the management team of AyurVAID Hospitals, an India-based healthcare chain and Acumen Fund portfolio company. Clara previously worked for Acumen Fund’s Capital Markets team in New York where she played a lead role in designing an innovative investment vehicle and later co-led the Acumen energy portfolio in India. Before Acumen, Clara worked in Bogota, promoting socially responsible investment.

    At Bridges Ventures, Clara takes the lead on the fund’s IMPACT strategy throughout the investment cycle – from defining the strategy and process for selecting impact investments, to engaging with portfolio companies to create additional value through environmental and social factors, to tracking and reporting results to our investors and other stakeholders. In addition to growing impact through our own funds, Clara leads IMPACT+, Bridges’ advisory efforts to promote the growth of the wider sustainable and impact investment sector.

    Clara holds a BA (Hons) in Greats from Oxford University and an MBA from INSEAD.

  • Stephanie Nieman, Associate, SJF Ventures

    Stephanie Nieman is an Associate in the North Carolina office of SJF Ventures. Stephanie investigates high growth, positive impact investment opportunities across the U.S. She serves as a Board Observer for Validic, a mobile health data and technology company.

    Stephanie was previously at B Lab, a US-based nonprofit whose mission is to harness the power of business to solve social and environmental problems, where she helped drive capital to high impact investments. Prior to B Lab, Stephanie worked in Institutional Equity Sales at Lehman Brothers, where she also served on the firm’s pro bono microfinance team and in sales and business development for Pearson Education. She has an MBA from UNC Kenan-Flagler Business School, a Graduate Certificate in International Development Policy from Duke University and a BS in Business from the University of North Carolina at Chapel Hill.

Emerging Markets:

  • Flory Wilson, Director, B Analytics & GIIRS

    Flory Wilson joined B Lab as the Director of International Standards, focusing on the global impact investing rating system (GIIRS) in coordination with the B Lab team and the emerging markets standards advisory council. Previously, Ms. Wilson was a Senior International Economist in the Office of Investment Policy at the Overseas Private Investment Corporation (OPIC) in Washington, D.C. At OPIC, she focused on measuring the developmental, social and environmental impacts of private sector-led investment in emerging markets. Ms. Wilson developed and implemented various impact assessment models for application across OPIC's $12 billion portfolio. She has extensive experience in the field, having conducted monitoring and evaluation visits of over 50 OPIC-supported projects in 26 different countries.

    Prior to OPIC, Ms. Wilson established a new protocol for tracking international remittances from the U.S. to developing countries as an economist in the Balance of Payments division at the Bureau of Economic Analysis (BEA), Department of Commerce. Ms. Wilson holds a M.A. in international relations from Johns Hopkins Nitze School for Advanced International Standards (SAIS), with a concentration in economics, and graduated cum laude from Colgate University with a B.A. in History and Economics.

  • Genevieve Edens, Impact Assessment Manager, Aspen Network of Development Entrepreneurs (ANDE)

    Genevieve Edens is the Impact Assessment Manager at the Aspen Network of Development Entrepreneurs (ANDE), where she supports members to measure financial, social, and environmental performance in emerging markets. Before moving to Washington DC, Genevieve spent several years living in Tanzania; there, she worked for the coffee importer Sustainable Harvest linking producers to high-premium specialty coffee markets.

    Genevieve also conducted research at the Kellogg School of Management at Northwestern University on cultural differences in charitable giving, and in urban planning, focusing on historic preservation in Tanzania. She has a B.A. from Wesleyan University in African History.

  • Veronica Chau, Project Manager, Dalberg Global Advisors

    Veronica Chau is an Associate Partner in Dalberg's Washington DC office. Her work has focused on Access to Finance, specifically innovative models for financing entrepreneurs in emerging markets. Veronica also works with social impact investors to measure and communicate the impact of investing in emerging markets. Prior to joining Dalberg, Veronica has worked as a consultant with the Boston Consulting Group, International Trade Canada and the United Nations Conference for Trade and Development. She has a Masters of Public Policy from the Harvard Kennedy School of Government as well as a Bachelors of Arts in Economics from the University of Waterloo (Canada).

  • Juan Pablo Larenas, Co-Founder and Executive Director, Sistema B

    Juan Pablo is the Co-Founder and Executive Director of Sistema B. Economist and MSc in Development Management (LSE - UK). Researcher, lecturer, activist and passionate supporter of the Social Enterprise and Innovation sector in Chile and in Latin America. Co-founder of Late! (www.late.cl), a social enterprise that trades purified water and donates 100% of the profits to NGOs; Board Member of Foundation Ciudadano Responsable (www.ciudadanoresponsable.cl), organization that researches, builds awareness and promotes ethical consumption. Former executive Director of Un techo para mi Pais in ten countries of Latin America (www.untechoparamipais.org).

  • Chid Liberty, CEO and Co-Founder, Liberty & Justice

    In addition to being a finance guru and social entrepreneur, Chid presides over a four-pronged hybrid social enterprise across two continents. His organization, Liberty & Justice, develops local African factories and connects them with international retailers and individual consumers. These factories produce fair-trade apparel for American and European retailers, replacing a culture of sweatshops with a culture of sweat equity.

    Before co-founding Liberty & Justice Chid worked in finance and information systems for several high growth technology companies including Metavante Corporation (now Fidelity National Information Services), Mindjet, and Trilogy Integrated Resources. A Liberian native, Chid left Africa as an eighteen month old baby when his father became the Liberia's Ambassador to Germany with residence in Bonn. Chid's family later fled to the United States to escape Liberia's deteriorating political situation. In addition to his work at Liberty & Justice, Chid lectures extensively on social entrepreneurship and innovation, most recently at Stanford, IE Business School, Princeton, Tennessee State, and the University of Liberia where he serves as Entrepreneur in Residence at the Monrovia Business Startup Center, a program funded by SPARK, a Dutch NGO, and other European partners. He sits on TransFair USA's Fair Trade Certified Apparel Multistakeholder Group where he helps to guide Fair Trade Certified apparel policy for the United States. Chid was also awarded the Cordes Fellowship in 2010 and sits on the 2011 Cordes Fellowship Selection Committee where he helps give emerging social entrepreneurs a chance to attend the Opportunity Collaboration, a four-day problem-solving, strategic retreat for change-makers engaged in poverty alleviation and economic justice enterprises.

  • Kelly McCarthy, Global Impact Analyst, World Resources Institute

    Kelly McCarthy is the Global Impact Analyst for the New Ventures Project in the Markets and Enterprise Program.

    Kelly's expertise lies in identifying sustainable, innovative, and high-impact business opportunities. Her current work focuses on developing impact metrics that demonstrate the link between poverty alleviation and environmental enterprise. She has diverse experience with several different sectors and from a variety of enterprise perspectives including design-for-impact, consultancy, non-profit, think-tank, corporate, and as a social entrepreneur.

    Kelly moved to the DC area from her home state of Wisconsin where she co-founded an organic living retail store called Good Harvest Market. This green enterprise provides the local community with access to "sustainable home" items, holistic health products, organic food, an organic café, and hosts sustainable lifestyle classes while ensuring that all the products are sourced from other SMEs.

    Prior to her entrepreneurial endeavors, she worked for a mid-sized electric company to help design environmental impact metrics for the utility sector and embark on their first sustainability strategy. Most recently, Kelly worked with the consultancy, SustainAbility, Inc., where she focused on accountability within Fortune 500 companies. Specifically, she explored the ways society can hold companies accountable for (and help them maximize) value creation in their environment and, conversely, how companies can help drive mainstream adoption of sustainable behaviors. Her experience includes work with the chemical, food and beverage, pharmaceutical, and apparel sectors.

  • Rafi Manachem Metrics Manager, Grassroots Business Fund

    Rafi Menachem joined the Grassroots Business Fund (GBF) at its launch in July 2008. Mr. Menachem is the Social Impact Coordinator and oversees the development and implementation of its Impact Planning, Assessment & Learning (iPAL) framework across its portfolio. In addition, Rafi monitors the portfolio management tracking system and is currently in the process of adopting the IRIS taxonomy for GBF's metrics system. He also ensures that all of GBF's projects are adhering to international environmental and social standards while also implementing "Progress Out of Poverty/Client Feedback" surveys. Prior to joining GBF, Rafi was a member of the Emerging Markets sector team at Deloitte, where he worked on a $218 million dollar USAID capacity-building contract in Afghanistan. Rafi has also interned for the US State Department at the US Consulate General in Ho Chi Minh City, Vietnam and at the IFC's Grassroots Business Initiative.

  • Watanan Petersik Director, Lien Centre for Social Innovation; Chair, Ashoka Singapore Advisory Council

    Watanan Petersik worked in the investment banking industry in Asia for over 20 years. She ran Thailand's first equities research operation for TISCO, a local investment bank, in 1985, then did the same for James Capel in 1987. Watanan moved on to run the research/broking operations in Thailand for Jardine Fleming and then S.G. Warburg before transferring to Hong Kong to head up Warburg's Asian equity capital markets desk in 1994. Watanan joined Goldman Sachs in 1996 in the investment banking division covering clients in SE Asia, Taiwan, and China, and retired from the firm in 2006. Her final position at Goldman was Chief of Staff for Asia ex-Japan.

    Watanan is still involved in finance as a Senior Advisor for TPG Capital, the private equity firm, and also sits on the boards of CIMB Group Holdings Berhad in Malaysia and CIMBThai Bank in Bangkok. She is Chairman of the Remuneration and Nomination Committee at CIMBThai, and a member of the Audit Committee. Her other interests include building links between the business and social/civil society sectors. As part of this interest she was a founding member of ASN in Asia, a support group for Ashoka, the global association of social entrepreneurs. She is currently Chairman of the Advisory Board in Singapore. In 2010 she was on a Commission in Thailand tasked with drafting an initial proposal for a national policy for social enterprises in Thailand. The work of this Commission resulted in the establishment of the Thai Social Enterprise Office, located in the prime minister's office. She has worked with social enterprises and social finance organisations in Thailand, including helping to look at establishing a regional presence in Singapore. Watanan is also a board Director of the Lien Centre for Social Innovation at Singapore Management University, and currently has board oversight for a research paper on social finance in Southeast Asia.

    Watanan is a fellow of the Aspen Global Leadership Network,and is a senior moderator for the Aspen Institute, primarily in South Africa. She received her A.B. Degree from Bryn Mawr College and also studied at the Fletcher School of Law and Diplomacy. She is a Thai national who currently lives in Singapore with her Austrian husband and son.

  • Rob Schneider, Senior Alliance Manager, U.S. Agency for International Development (USAID)

    Rob Schneider has been with the GDA team since April, 2008. He is responsible for coordinating the team's outreach to private sector corporations and foundations as well as managing the 10 Global Frameworks that have been signed between USAID and private sector partners. Rob has worked at USAID since 2005, where he was hired as a Presidential Management Fellow and initially worked in EGAT on the urban programs team, focusing on local economic development and housing issues. He also spent six months on detail at the Overseas Private Investment Corporation (OPIC) with the Small and Medium Enterprise Financing division. Originally from Winston-Salem, NC, Rob received his bachelor's degree in industrial engineering from the University of Illinois at Urbana-Champaign. After a first career as an engineer with a Fortune 500 telecommunications company, Rob received his MBA and master's in urban planning from the University of Michigan, marking the beginning of his work in the development field. He lives with his wife Judith in the District of Columbia's historic Capitol Hill neighborhood.

  • Joseph Wozniak, Program Manager - Trade for Sustainable Development, The International Trade Center (ITC) - WTO/UNCTAD

    Joseph is an international trade and investment professional with over fifteen years of experience in project management, capacity building, economic impact assessment, trade standards, monitoring & evaluation, financial analysis and business development.

Additional Advisors:

  • Sabrena Silver, Partner, Linklaters

  • Jon Gray, Partner, Linklaters

  • Allyson Hewitt, Director, Social Entrepreneurship, SiG@MaRS

  • Kerri Golden, Advisor, MaRS Advisory Services

Large Company Standards Working Group

  • Flip Brown, Business Culture Consultants

  • Sunil Unikkat, Cascade Engineering

  • Nadine Gudz and Lindsey James, Interface

  • Adam Wiskind, Scientific Certification Systems

  • Michael Sadowski, SustainAbility

  • Wood Turner, Stonyfield

  • Bob Willard, The Sustainability Advantage

  • Jean-Bernard Seitz, Laureate International Universities

Our Team
Board of Directors