Athleta, Inc.

Certified B Corporation
Headquarters

California, United States

Certified Since

March 2018

Industry

Apparel

Sector

Wholesale/Retail

Operates In

Canada,

United States

Athleta creates versatile premium performance apparel designed by women athletes to inspire a community of active, confident women and girls to reach their limitless potential. Founded in 1998, Athleta integrates performance and technical features across its collection to carry a woman through her life in motion – from yoga and training to commute and travel. In 2016 the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS). Athleta’s Power of She campaign and brand experience celebrate inclusivity and the power of women and girls uplifting one another. Through the Gap Inc. P.A.C.E. program and Fair Trade U.S.A., the brand supports programs directly impacting the lives of the majority-female workers creating its apparel. Additionally, 40% of Athleta apparel is made of recycled and sustainable materials, tracking to its goal of 80% by 2020. Athleta also offers thousands of free fitness and wellness events each year and in 2017 supported nearly 10,000 hours of employee volunteering in the community. Hill City* is also excited to be part of the B Corp community. Hill City is a men’s performance lifestyle brand that offers product from true train to lifestyle wear. Every product has performance qualities like moisture wicking, water repellent, hidden pockets, stretch and is made sustainably. *Hill City is a brand within Athleta that has been reviewed and independently meets the performance requirement for certification and therefore is allowed to use the Certified B Corp logo and other associated Intellectual Property.

Overall B Impact Score

Based on the B Impact assessment, Athleta, Inc. earned an overall score of 91.9. The median score for ordinary businesses who complete the assessment is currently 50.9.
91.9
91.9 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 13.4

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.2
Ethics & Transparency4.7
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 19.7

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security3.6
Health, Wellness, & Safety7.9
Career Development3.2
Engagement & Satisfaction4.8

Community 24.0

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.0
Economic Impact0.7
Civic Engagement & Giving3.9
Supply Chain Management7.4
+ Supply Chain Poverty Alleviation5.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 31.2

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.1
Air & Climate5.5
Water0.5
Land & Life5.4
+ Resource Conservation7.2
+ Land/wildlife Conservation4.6
+ Toxin Reduction / Remediation5.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 3.5

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.5


Previous Overall B Impact Scores

2022 Overall B Impact Score91.9
2018 Overall B Impact Score84.3

Additional Documentation

Athleta Transparent Assessment

Athleta Transparent Assessment 2022


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