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Theory Of Change

Imagine a world where all stakeholders — not just shareholders — are valued and prioritized.

The B Global Network’s Theory of Change guides our mission to transform the economic system into a more inclusive, equitable, and regenerative global economy.  

At B Lab, we believe this world is possible. From our beginnings in 2006, we have worked to harness the power of business as a force for good. Now, the B Corp movement has the credibility to lead like never before. Across societies and sectors, there is historic momentum for systems change. The B Global Network’s Theory of Change guides our mission to transform the economic system into a more inclusive, equitable, and regenerative global economy.  

THE PROBLEM 

The current economic system, driven by business as one of its key actors, is failing to meet its potential and promise to create positive impact. In fact, it creates significant negative impacts for people, communities, and the planet. We’ve identified three key aspects that reinforce the problematic role of business: the design of legal systems; business behavior and operations; and corporate culture and the dominant narratives around business and success

This leads to three types of negative impacts that we see across societies and cultures: structural social and economic inequality; environmental degradation and resource extraction; and the decline of individual well-being and loss of social cohesion

THE SOLUTION

By working with other movements, coalitions, policymakers, activists, and organizations, and by catalyzing our stakeholders — Certified B Corporations, benefit corporations, and businesses adopting B Lab’s standards — we can achieve our vision. And our five global strategies will get us there:

  1. Drive the adoption of our standards to manage the impact of business.

  2. Certify and engage businesses to improve their impact. 

  3. Articulate and amplify stories of business as an equitable force for good. 

  4. Catalyze policy change to enable business as a force for good.

  5. Develop a network of local, regional, and global communities for change.

THE OUTCOME

This theory of change works toward a world where business is a force for good, and plays a leading role in positively impacting and transforming the global economy into a more inclusive, equitable, and regenerative system.


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