Regional Standards Advisory Groups

Providing continuous input on B Lab’s standards with regional context and expertise.

Regional Standards Advisory Groups provide continuous input on B Lab’s standards, specifically focusing on context, relevance, and best practices for different markets. Advisory Groups include Asia, Australasia, Africa, Europe, Latin America, and the United Kingdom.

Update from March 2024: With the objective of continuing to create a holistically representative global governance system, B Lab is pleased to announce the establishment of a new Regional Standards Advisory Group for the U.S. & Canada region. The members of this advisory group are listed below.


Ng Chan Choy, James, Danone | Katsuji Imata, Social Impact Management Initiative, Japan (SIMI) | Phoebe Leung, Swire Properties | Shalini Samuel, Independent Consultant | Vivien Teu, Dentons Hong Kong LLP |


Alan Dayeh, Point Advisory | Carolin Leeshaa, Independent | Dr. David Hall, Auckland University of Technology | Geraldine Johns-Putra, Geraldine Grace | Jamie Robertson, 361 Degrees Strategic Engagement Services | Julian Crawford, Ecosteps Sustainability Partner | Dr. Krzysztof Dembek, Centre for Social Impact | Temuera Hall, TAHITO Limited |


Aamir Suleman, Higher Ed Partners | Anton Espira, Eco2librium LLC. | Aurelia van Eeden, FullCircl_ | Gladys Kivati, Sustainable Business Consulting | Khasandi Khatuchi, Independent | Kagwiria Koome, The Rockefeller Foundation | Martin Gathire, MGN Associates LLP | Neha Kumar, MOTG Solutions | Sam Imende, MeetingsGo |


Dr. Andrea Berglehner, OmniCert Umweltgutachter GmbH | Camille Verdon, ECOCERT Group | Nadja-Timea Scherrer, plus305 | Majda Dabaghi, Independent | Robby Collins, 7Peaks Brasserie | Saïd Hammouche, Foundation Mozaïk | Camila Ramos Vilches, World Business Council for Sustainable Development |

Latin America

Amalia De La Cerda, Independent Consultant in Sustainability | Andrea Pérez, AG Sustentable | Constanza Connolly, Keidos | Gideon Blaauw, The BC.lab | Juliana Rodrigues, Independent Researcher and Consultant | Priscilla Zamora Politis, Women in Management | Sergio Castelo Serapiao, Labora | Sharoni Rosenberg, Purposely | Samir Hamra, Latimpacto |


Adam Garfunkel, Junxion Strategy | Benet Northcote, Seahorse Environmental | Jo-Anne Chidley, Beauty Kitchen UK Ltd. | Dr. Lisa McIlvenna, Business in the Community | Mamta Patel, Almasi Vision Consultancy | Net Supatravanij, ila Generation | Pauline Vaskou, Aegon UK | Annelise Sauter, Big Society Capital |

U.S. & Canada

Chisara Ehiemere, NYU Stern Center for Sustainable Business Gretchen Grani, Bonduelle Fresh Americas Jess Baum, Bonterra Organic Estates Jessica Jean-François, PolicyLink Jessica Yinka Thomas, B Academics & NC State Poole College of Management Lisa Diegel, Faherty Brand Mohamed Huque, Toronto Foundation Rachel Korberg, The Families and Workers Fund Raj Agarwal, Provoc Dr. Sadaf Taimur, Goodwill Industries, Great Lakes, Ontario/University of Montreal Sultan Zelei, Prime Coalition Trevor Westerlund, Wandke Accessibility Consulting


Working Groups are engaged to support the development of industry- or topic-specific recommendations to B Lab’s Standards Advisory Council. Below are previous working groups along with a description of the specific standards they advised on, the dates they were developed, and those who participated. 

Multinationals and Public Markets Advisory Council

B Lab believes in shifting the behavior, culture, and structure of capitalism — that business can and should be a force for good. Multinational companies are a necessary part of this vision; many are interested in B Corp Certification and in helping to accelerate the economic systems change movement. However, due to their more complex operating and governance standards, multinational companies are often challenged to apply B Lab’s performance standards and meet the legal requirement for certification. 

To address this challenge, in 2016 B Lab established the Multinationals and Public Markets Advisory Council, a multi-stakeholder advisory body tasked with recommending a meaningful, manageable path to certification for multinational companies. The Multinationals and Public Markets Advisory Council consisted of two working groups to develop recommendations, stakeholder commenters, and company testers.   Mission Alignment Working Group of the Multinationals and Public Markets Advisory Council (2019)

Aurelien Cohen, Danone | Bill Clark, Drinker Biddle and Reath | Colin Mayer, Saïd Business School, University of Oxford | Daniela Saltzman, Generation IM | Ed Liu, Morgan Stanley | Jameela Pedecini, Perella Weinberg Partners | Janine Guillot, Sustainability Accounting Standards Board (SASB) | Lucy Fergusson, Linklaters | Margaret Foran, Prudential | Robert Eccles, Harvard Business School | Tara Smith, Campbell's Soup

Performance Standards Working Group of the MPMAC (2019)

Andrew Collins, SASB | Francisco Piza, Bancocolombia | Jeffrey Hogue, C&A | Jessica Sobel, Hain Celestial | Juliana Pasqualini, Natura | Kristen Sullivan, Deloitte | Laura Palmeiro, Danone | Niki King, Campbell's Soup | Sara Parrott, SunCorp | Sue Almond, Grant Thornton | Sue Garrard, Unilever | Terence Jeyaretnam, Ernst and Young


Bancolombia | BNP Paribas | Danone | DSM | Laureate Education | Natura | Sodexo | Suncorp | Unilever | Veolia |


Business and Human Rights Resource Center | CECP | Ellen MacArthur Foundation | Future Fit Business Benchmark | Global reporting Initiative | LBG Network | RepRisk | Shift Project | The B Team | Trillium Asset Management |

Educational Services Standards (2016)

In 2016, the Educational Services Standards working group completed an addendum to the B Impact Assessment for educational services companies. Members included:

Ben Wallerstein, Whiteboard Advisors | John Bailey, Digital Learning Now | Josh Cohen, City Light Capital | Terrell Halaska, HCM Strategists | Tim Renick, Georgia State University | Mark Grovic, New Markets Education Partners | Matt Greenfield, Rethink Education | Terry Nealon, Fishtree | Van Davis, Blackboard Inc | Vickie Schray, Bridgepoint Education

Higher Education Standards (2015)

In 2015, the Higher Education Standards working group developed an addendum to the B Impact Assessment for post-secondary educational institutions. Members included:

Ben Miller, New America Foundation | David Bergeron, Center for American Progress | Deb Bushway, Capella University | Denise Dezolt, Laureate International Universities | John Hayek, University of Texas | Marcia Ballinger, Loraine County Community College | Ralph Wolff, Formerly of Western Assoc. of Schools and Colleges | Stephen Porter, North Carolina State University | Terrell Halaska, HCM Strategists

Health and Safety (2013)

In 2013, the Health and Safety working group provided a comprehensive review and revision of the B Impact Assessment to improve indicators around the health, wellness, and safety of employees and community stakeholders; the updates were incorporated in B Impact Assessment Version 4. Members included:

Ann Blake, Environmental & Public Health Consulting | Beth Jensen, Outdoor Industry Association | Chris Miller, Seventh Generation | Christina Bianco, B Lab | Dafna Asheh, IceStone, LLC | Doug Page, The Redwoods Group | Jennifer Schneider, Rochester Institute of Technology | Karen Tumelty, Greyston Bakery | Mark Petruzzi, GreenSeal | Monica Knopf, Praxis Consulting Group | Paul Fronstin, Employee Benefit Research Institute | Rhonda Evans, Good Guide | Stephanie Nieman, B Lab | Simon Turner, Healthy Buildings, International, Inc.

Financial Services (2008/2009)

In 2008 and 2009, the Financial Services working group developed early versions of the Equity Investor, Investment Advisor, and Credit Provider addenda to the B Impact Assessment, which were incorporated in B Impact Assessment Version 2. Members included:

Arjan Schütte, Center for Financial Services Innovation | Ben Bingham, Benchmark Asset Manager | Brian Trelstad, Acumen Fund | Bonny Moellenbrock, SJF Institute | Frank Baldassare, E3 Bank | Jean Pogge, ShoreBank | Jason Scott, EKO Asset Management | Joe Glorfield, TBL Capital | Kipp Baratoff, Equilibrium Capital | Natasha Lamb, Trillium Asset Management | Paul Dileo, Grassroots Capital Management | Peter Liu, New Resource Bank | Taylor Jordan, Imprint Capital Advisors | Willy Foote, Root Capital

Green Building (2008/2009)

In 2008 and 2009, the Green Building working group developed addenda to the B Impact Assessment for designers, contractors, and real estate developers, which were incorporated in B Impact Assessment Version 2. Members included: 

Dan Garofalo, DVGBC | Dan & Karen Parolek, Opticos Design | Jenn Rezelli, RE:Vision Architecture | Jim Lutz, Liberty Property Trust | Muscoe Martin, M2 Architecture | Michael Pawlukiewicz, Urban Land Institute | Norman Liedtke, Meyer Design | Peter A. Levasseur, EwingCole | Rick Dubrow, A-1 Builders and Adaptations | Robert Diemer, AKF Engineering | Sandy Wiggins, USGBC | Ted Huang, Webcor Builders | Troy Wragg, Mantria Corporation

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