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Standards Advisory Council

An independent, multi-stakeholder group overseeing B Lab’s standards.

B Lab’s Standards Advisory Council is an independent, multi-stakeholder group composed of members from around the world with specific expertise in responsible and sustainable business.

Standards Advisory Council members come from backgrounds in business, government, academia, and the nonprofit sector, and bring a diverse range of experience and expertise on a broad range of topics related to using and evaluating business as a force for good. Members are appointed by B Lab’s Board of Directors. 

The Standards Advisory Council consists of two subcommittees. The Main Standards Advisory Council Subcommittee is focused on the overall certification requirements and standards, while the Multinational Company Standards Advisory Council Subcommittee is focused on specific application of the standards for larger companies. 

The Main Standards Advisory Council oversees:

  • Overall performance requirements for B Corp Certification.

  • Content and scoring of the B Impact Assessment.

  • Development of position statements on Controversial Issues.

  • Determining risk eligibility for companies with less than $1B in annual revenue.

  • Approval of B Impact Assessment addenda created by expert Working Groups.

  • Adjudicating any appeals regarding interpretation of the B Impact Assessment.

Main Standards Advisory Council members:

Bob Willard, Author and Speaker, Sustainability Advantage (LinkedIn) | Carlos Eduardo Lessa Brandão, Business Consultant and Independent Board Member (LinkedIn) | Dan Osusky, Head of Standards & Insights, B Lab (LinkedIn) | Darin Kingston, Managing Director, Global Development Incubator (LinkedIn) | Jamie Robertson, Founding Director/Principal Consultant, 361 Degrees (LinkedIn) | Jessica Yinka Thomas, Professor, Poole College of Management, North Carolina State University (LinkedIn) | Katsonai (Kaye) Materake, Principal, Tactive Consulting | Kelly McCarthy, Director and Senior Manager, IRIS, Global Impact Investing Network, (LinkedIn) | Mahlet Getachew, Managing Director of Corporate Racial Equity & Legal, PolicyLink (LinkedIn) | Richard Pike, Technical and Sustainability Director, Cook Trading Ltd. (LinkedIn) | Stephanie Nieman, Manager Director, Leeds Illuminate, (LinkedIn) | Thomas van Craen, Managing Director, Triodos Bank Belgium (LinkedIn)


The Multinational Company Standards Advisory Council is responsible for:

  • Applying the performance requirements of the B Corp Certification and B Movement Builders programs for large companies.

  • Evaluating company compliance with baseline requirements for B Corp Certification for $5B+ parent companies.

  • Determining risk eligibility for $1B+ companies, as well as those in the B Movement Builders program.

Multinational Company Standards Advisory Council members: 

Aron Belinky, Leading Partner, ABC Associados (LinkedIn) | Bart Houlahan, Co-Founder, B Lab | Chris Coulter, CEO, Globescan (LinkedIn) | Hester Janssens, Policy and Advocacy Officer, Fairtrade Nederland (LinkedIn) | Laura Palmeiro, Senior Advisor, United Nations Global Compact (UNGC) (LinkedIn ) | Marie de Muizon, Co-founder and Chief Impact Officer, Atlas Responsible Investors (LinkedIn) | Phil Cumming, Global Head of CSR and Sustainability, Global Brands, Walgreens Boots Alliance (LinkedIn) | Richard Hardyment, Research Director, World Benchmarking Alliance (LinkedIn) | Tarcila Ursini, Chief Purpose Partner, EB Capital (LinkedIn) | Veronica Chau, Partner and Director, Sustainable Investing and Social Impact, Boston Consulting Group (BCG) (LinkedIn) | Vincent Stanley, Director of Philosophy, Patagonia (LinkedIn) | Watanan Petersik, Director, Lien Centre for Social Innovation; Chair, Ashoka Singapore Advisory Council


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