B Lab's standards are at the heart of the B Corp movement and our Theory of Change, defining social, environmental, and governance best practices for businesses. Our standards serve as the foundation for everything our network does - from B Corp Certification to our policy work worldwide. Learn more about how our standards are developed, and how they're driving economic systems change.
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Continually evolving our tools and strategies for measuring impact.
As the B Corp movement grows, B Lab must continually evolve the tools and strategies we use to effectively evaluate different industries, policies, and practices. The B Impact Assessment and our standards are independently governed by our Standards Advisory Council, curated by B Lab, and improved by our community of users and stakeholders.
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An independent, global, multi-stakeholder group with expertise in responsible and sustainable business.
B Lab’s Standards Advisory Council is an independent, global, multi-stakeholder group with specific expertise in responsible and sustainable business. Standards Advisory Council members bring a diverse range of experience and expertise on a broad range of topics related to using and evaluating business as a force for good.
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Providing continuous input on B Lab's standards.
Regionally-focused Advisory Groups provide continuous input on B Lab’s standards, specifically focusing on context, relevance, and best practices from around the world. Working Groups are engaged to support the development of industry- or topic-specific recommendations to the Standards Advisory Council.
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Evaluating potential negative impacts of industries, policies, and practices.
With input from experts and stakeholders, B Lab’s Standards Advisory Council continually adds to and evolves our Risk Standards as they relate to controversial issues to effectively evaluate the potential negative impacts of different industries, policies, and practices.
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Taking action on misconduct or misrepresentation by Certified B Corporations.
B Lab prioritizes responses to stakeholder inquiries and complaints, which can help us identify and take action on misconduct or misrepresentation by Certified B Corporations. This formal complaint process is an essential component of our certification program.
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Adapting and advancing the performance requirements for B Corp Certification.
In December 2020, B Lab announced a review of the performance requirements for B Corp Certification. Our objective is to adapt and advance our performance requirements in a way that meaningfully demonstrates the leadership role that B Corps and the B Corp movement should play in the world.