Misteli creative agency

Certified B Corporation

North Holland, Netherlands The

Certified Since

October 2018


Other info service activities


Service with Minor Environmental Footprint

Operates In

Netherlands The


They are Misteli. They provide creative communication for organizations who are just as committed as they are. Organizations who believe, like they do, in the value of durable connections that enable effective communication. Their main focus is the social arena because they believe they can make a difference there and that this is where their involvement has the greatest impact. Misteli operates with a small, experienced core team and with a selected network of freelancers. That way their approach is always customized and they avoid expenses they can’t account for. They work on various projects and no two solutions are the same. But always recognizable in their work is their belief in the amazing times they live in. Nowadays there are so many initiatives aimed at making this world better, more liveable and more sustainable. They see this every day. It’s their job to connect these initiatives with the audiences they deserve. They’ve been doing that since 1994. And it’s what they will continue doing as long as there are ideas around that need them.

Overall B Impact Score

Based on the B Impact assessment, Misteli creative agency earned an overall score of 82.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
82.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 11.2

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.3
Corporate Accountability0.0
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 23.2

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Compensation & Wages5.2
Training & Education1.6
Worker Ownership0.0
Management & Worker Communication6.7

Community 28.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Job Creation0.3
Diversity & Inclusion5.3
Civic Engagement & Giving6.5
Local Involvement14.0
Suppliers, Distributors & Product1.0

Environment 9.9

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Land, Office, Plant5.3

Customers 10.0

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

+ Support for Underserved/Purpose Driven Enterprises10
+ Serving in Need Populations0

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2018 Overall B Impact Score82.8

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