Radio Flyer Inc

Certified B Corporation
Headquarters

Illinois, United States

Certified Since

August 2022

Industry

Games & toys

Sector

Wholesale/Retail

Operates In

China,

United States

Trusted and loved by families for over 100 years, Radio Flyer is the maker of the iconic little red wagon and world's leading producer of ride-ons including wagons, tricycles, scooters, go-karts, Tesla children’s vehicles and over 100 other award-winning products available around the globe. Since 1917, the family-owned company has created icons of childhood, building a legacy of high quality, timeless and innovative toys that spark the imagination and inspire active play. Radio Flyer creatively adapts to the changing needs of society with innovations like Flyer, the best electric bikes for families on the go, providing a sustainable transportation alternative to gas-fueled cars. With over a billion wheels on the road, Radio Flyer has carried, hauled and fueled more kids' play and adventures than any other ride-on toy. Radio Flyer’s trailblazing efforts spanning across product design, manufacturing, and operations established it as a leader in sustainability within the toy industry. Radio Flyer was the first toy company to join Science Based Targets by publicly committing to science-based emission reduction goals and was recognized as a Real Leader’s 2021 Top Impact Company for its commitment to making the world a better place through wide-ranging sustainability efforts.

Overall B Impact Score

Based on the B Impact assessment, Radio Flyer Inc earned an overall score of 92.6. The median score for ordinary businesses who complete the assessment is currently 50.9.
92.6
92.6 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 9.1

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.8
Ethics & Transparency3.7
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 29.5

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.0
Health, Wellness, & Safety7.3
Career Development4.5
Engagement & Satisfaction6.9

Community 20.2

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.9
Economic Impact2.2
Civic Engagement & Giving4.5
Supply Chain Management6.7

Environment 24.4

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management5.3
Air & Climate8.1
Water3.0
Land & Life7.3

Customers 9.2

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship5.0
+ Health & Wellness Improvement4.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2022 Overall B Impact Score92.6

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