Webgains

Certified B Corporation
Headquarters

United Kingdom, United Kingdom

Certified Since

July 2023

Industry

Other info service activities

Sector

Service with Minor Environmental Footprint

Operates In

France,

Germany,

Italy,

Netherlands The,

Spain,

United Kingdom

Webgains is the smart affiliate marketing network and has been one of the leading international affiliate networks since 2005. Today, over 1,850 customer programmes profit from the services of Webgains to deliver online sales worldwide. With partnerships of over 250,000 vetted and approved publishers, customers not only benefit from an extensive network of curated and GDPR compliant publishers; but also a smart approach and a highly motivated team with a work ethic to never stop learning. By investing in talent and technology, multi-award winning Webgains has created the optimum blend of human and artificial intelligence. Webgains' AI and ML Power Suite includes features such as Affiliate Discovery, Product Discovery and Smart Commissions, to make smarter connections for advertisers and publishers alike. The Webgains Academy sits at the heart of the business model to support professional development, leading by example and raising standards for the industry. Every endeavour is made to transform Webgains’ customers into market leaders and maximise their sales and ROI, while ensuring brand safety. Webgains was acquired by the ad pepper group in 2006.

Overall B Impact Score

Based on the B Impact assessment, Webgains earned an overall score of 87.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
87.8
87.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 20.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.5
Ethics & Transparency7.0
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 32.8

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security6.4
Health, Wellness, & Safety9.6
Career Development6.9
Engagement & Satisfaction7.2

Community 18.5

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.5
Economic Impact3.6
Civic Engagement & Giving5.3
Supply Chain Management1.3

Environment 7.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.7
Air & Climate1.1
Water0.3
Land & Life2.5

Customers 8.1

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.7
+ Support for Underserved/Purpose Driven Enterprises3.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2023 Overall B Impact Score87.8

Additional Documentation

Webgains Transparent Assessment 2023


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