Aizuru

Certified B Corporation
Headquarters

North Holland, Netherlands The

Certified Since

December 2025

Industry

Personal care products

Sector

Manufacturing

Operates In

Netherlands The

We are Aizuru. We believe in a world where natural well-being, sustainable beauty, and the joy of life come together. Our mission is to transform the home, personal, and cosmetic care industry by putting sustainability and natural ingredients at the heart of everything we do. We are inspired by the Blue Zones places where people live remarkably long, healthy, and happy lives by staying in harmony with nature. At Aizuru, we embrace a holistic approach to well-being.This philosophy guides every decision, from product development to production. Aizuru specializes in the development, design, and production of natural cosmetics for brands and private labels. The company creates both solid and liquid formulations and supports brand creation, white label, and private label solutions across the personal and home care industry. All products are developed in Atelier Aizuru and produced in Aizuru’s own factories, ensuring full control over quality, innovation speed, and long-term sustainability.

Overall B Impact Score

Based on the B Impact assessment, Aizuru earned an overall score of 82.9. The median score for ordinary businesses who complete the assessment is currently 50.9.
82.9
82.9 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.9

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.9
Ethics & Transparency3.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 26.6

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security7.6
Health, Wellness, & Safety8.1
Career Development3.0
Engagement & Satisfaction5.6

Community 18.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.1
Economic Impact6.4
Civic Engagement & Giving0.3
Supply Chain Management7.0

Environment 17.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management5.0
Air & Climate3.6
Water2.2
Land & Life4.4
+ Resource Conservation0.5
+ Toxin Reduction / Remediation0.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 2.6

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.6