THE Co.,Ltd.
Tokyo, Japan
December 2025
Cleaning products
Wholesale/Retail
Japan
Is it the best? This question is what gave birth to the THE brand and our vision of living with the best. It matters to keep on thinking deeply and widely like an idealist even when we can pass over without stopping. It is also essential to develop and mass-produce the products that can be future standards taking it into consideration and establish it as a business like a realist. Our goal is to achieve both of them and have a positive impact socially and environmentally. As for THE Laundry Detergent Think Nature] which is our best selling product, it is the main reason of accepted as Toxin Reduction Remediation Impact Business Model through the B Corp certification process. it consumes just 5mL of detergent per wash using 1/6 the amount of surfactants compared to regular laundry detergents in Japan.The more widely it is altered and used, the more directly it will contribute to reducing surfactant consumption throughout society. Founded in Tokyo, Japan in March 2012, the year after the Great East Japan Earthquake.
Overall B Impact Score
Governance 9.4
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 23.4
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 16.8
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 32.5
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Customers 2.7
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.