Naked Bakes
1.6
County Dublin, Ireland
February 2026
Food products
Manufacturing
Ireland
What started as a dream in her childhood kitchen turned into a bakery paving the way in the plant-based space. Founded by Aisling Tuck, Naked Bakes specialises in creating delicious baked goods and treats that just happen to be vegan. Aisling’s love of baking was fostered by the two most important women in her life, her mother and her grandmother. When she decided to go vegan at age 18 (much to the annoyance of said mother) she was met with criticism but also a distinct lack of treats that satisfied her ever growing sweet tooth. So what better way to solve that problem than to take matters into her own hands, literally. Aisling began to experiment with tastes, flavours and how best to put a plant based spin on some baking classics without sacrificing quality or flavour. Sharing her creations online Aisling quickly grew a following and started to sell direct to consumers, cafes and farmers markets. With a passion for plant based cooking, sustainability and creativity, Aisling’s drive saw Naked Bakes grow from strength to strength. Over the past 6 years the company has grown from a side hustle to a successful manufacturing business based in Tallaght. Employing over 12 people, Naked Bakes can now be found in your kitchens nationwide, tonnes of cafes and some major retailers
Overall B Impact Score
Governance 12.9
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 19.0
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 21.6
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 28.0
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Customers 3.4
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.