the bread and butter brand consulting LLC
1.6
New York, United States
September 2018
Advertising & market research
Service with Minor Environmental Footprint
South Korea,
United Kingdom,
United States
Founded in London in 2004 and now in its seventeenth year, the bread and butter is a global brand consultancy operating from its New York headquarters, with offices in London and Seoul. We offer an integrated suite of services — brand strategy, naming and design, retail and space branding, and marketing communications — and, from 2026, work under a single banner: Betterment Intelligence, harmonising the efficiency of AI with the depth of human empathy to create brands that move people and markets. Our proprietary methodology, Betterment Branding, integrates commercial growth with measurable social and environmental impact, fostering long-term value through responsible and regenerative practice. Every brand we shape is designed to be culturally relevant, impact-driven and genuinely future-proof. A Certified B Corporation since 2018, we have raised our B Impact Score from 91.2 to 103.4 and, most recently, to 110.4 — evidence of a sustained commitment to embedding impact at the heart of global branding. We are also a Woman-Owned US Federal Prime Contractor, a member of the Fast Company Impact Council and an iF Design Award 2026 winner, proving that intentional leadership and creative technology can coexist to drive meaningful growth.
Overall B Impact Score
Governance 21.0
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 31.0
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 47.7
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Environment 8.0
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 2.5
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.