Virena
Capital Region of Denmark, Denmark
September 2025
Cleaning products
Wholesale/Retail
Denmark
Virena is a family-owned wholesale company with more than 32 years of experience in professional cleaning and consumable products. Virena was founded with a clear purpose: to make it easy for cleaning companies, institutions, and businesses to choose responsible and documented sustainable products. Our product range is carefully selected and certified by leading environmental labels such as the Nordic Swan Ecolabel, EU Ecolabel, Blue Angel, and Cradle to Cradle. At the same time, we actively work to inspire manufacturers to develop better, more environmentally friendly, and locally anchored solutions. Therefore, green choices are considered right from the start. Our core products are Danish-produced, Swan-labeled, and delivered in packaging made from recycled plastic. Through our own environmental department, we prepare LCA calculations (Life Cycle Assessments) and CO₂ accounts at the product level, enabling our customers to make data-driven decisions that reduce their environmental footprint. We work closely with both customers and suppliers to create a more transparent, responsible, and innovative industry – with lower CO₂ emissions and better solutions for both people and the environment.
Overall B Impact Score
Governance 17.4
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 21.8
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 16.1
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 21.5
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Customers 3.5
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.