Adopter

Certified B Corporation
Headquarters

County Durham, United Kingdom

Certified Since

April 2023

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

Belgium,

Brazil,

China,

Croatia (Hrvatska),

Czech Republic,

Denmark,

Estonia,

Finland,

France,

Germany,

Greece,

Hungary,

Iceland,

India,

Italy,

Japan,

Latvia,

Netherlands The,

Norway,

Poland,

Portugal,

Qatar,

Romania,

Saudi Arabia,

Singapore,

Slovakia,

Slovenia,

South Korea,

Spain,

Sweden,

Switzerland,

United Arab Emirates,

United Kingdom,

United States

Adopter is a digital marketing company for green technology adoption. Our clients range from startups to scaling businesses, incubators, and international organisations inventing green technologies and supporting green-tech adoption. We help these organisations frame their messaging and grow their online presence, so they can reach the customers, investors, and businesses they need to scale and achieve their goals. By helping them succeed, we help save the world and resolve the climate crisis.

Overall B Impact Score

Based on the B Impact assessment, Adopter earned an overall score of 93.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
93
93 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.7

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement6.0
Ethics & Transparency3.7
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 38.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion15.7
Economic Impact10.5
Civic Engagement & Giving3.9
Supply Chain Management3.7

Environment 13.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate4.4
Water0.0
Land & Life1.0

Customers 21.1

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship5.0
+ Support for Underserved/Purpose Driven Enterprises16.1

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2023 Overall B Impact Score93

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2024 B Lab. All rights reserved.