Certified B Corporation

California, United States

Certified Since

May 2017


Advertising & market research


Service with Minor Environmental Footprint

Operates In

United States

MENU Welcome to Brains, an independent full-service creative agency pursuing joy through change-making product, service, and brand. (ABOUT) BRAINS STARTED AS A SIMPLE IDEA. You know that revelatory, 'aha!', light-bulb feeling? That cue angel choir moment where the clouds part and inspiration strikes? It started right there. We've been daredevils from the jump. 25 years ago, we dared to run a creative business that did good work for good causes, and we dared to do it differently. We put people ahead of profit and passion ahead of product. We always have, and we always will. As pioneers in the Word-of-Mouth marketing movement and proud B Corporation, our approach is built around storytelling, community-building, and inspiring human-to-human connections that make a positive impact on the world around us. Today, we're a world-class band of dreamers and designers, motivated by people and purpose. Our culture, process, and creative work have been nationally recognized for their excellence and ingenuity. We work with bold, mission-driven clients and organizations seeking to spark something. PLAY REEL At Brains, we're redefining the agency-client relationship by acting as true business and creative partners. We merge a founder's mindset with a comprehensive suite of creative tools a

Overall B Impact Score

Based on the B Impact assessment, Brains earned an overall score of 85.9. The median score for ordinary businesses who complete the assessment is currently 50.9.
85.9 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.4
Ethics & Transparency5.1
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 26.8

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security8.1
Health, Wellness, & Safety5.2
Career Development6.4
Engagement & Satisfaction6.0

Community 28.6

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.8
Economic Impact11.0
Civic Engagement & Giving5.1
Supply Chain Management1.5

Environment 8.3

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.0
Air & Climate0.9
Land & Life2.7

Customers 5.5

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship1.7
+ Support for Underserved/Purpose Driven Enterprises3.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Previous Overall B Impact Scores

2023 Overall B Impact Score85.9
2020 Overall B Impact Score96.2
2017 Overall B Impact Score80.8

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