Ecosia GmbH

Certified B Corporation
Headquarters

Berlin, Germany

Certified Since

April 2014

Sector

Service with Minor Environmental Footprint

Operates In

Germany

Ecosia lets users plant trees by searching the web. In donating 80 percent of its surplus ad revenue, the search engine has raised almost $3 million for reforestation projects since its founding in December 2009. Ecosia's mission to cultivate a world where the environment doesn’t need protecting has it working to plant one billion new trees by the year 2020. By supporting high-impact reforestation efforts – as well as neutralising all CO2 emissions related to its search – Ecosia aims to achieve the highest positive environmental impact per dollar possible. By publishing its monthly donation receipts online, Ecosia aims to live up to its users’ demands for transparency. And by working to improve its charitable web service day after day, Ecosia aims to show the world that small changes can make a big difference. In its mission to plant one billion trees by 2020, Ecosia is working with experts and communities to reforest areas of the world that need it most. Sustainable, high-impact planting strategies mean improvements to the environment, local economies and social stability.

Overall B Impact Score

Based on the B Impact assessment, Ecosia GmbH earned an overall score of 106.8. The median score for ordinary businesses who complete the assessment is currently 50.9.
106.8
106.8 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.3

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement4.4
Ethics & Transparency4.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 26.7

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security1.4
Health, Wellness, & Safety9.2
Career Development4.6
Engagement & Satisfaction6.2

Community 46.7

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.2
Economic Impact4.7
Civic Engagement & Giving5.6
Supply Chain Management1.5
+ Designed to Give26.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 10.6

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management1.2
Air & Climate4.8
Water0.9
Land & Life3.0

Customers 3.4

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.4


Previous Overall B Impact Scores

2022 Overall B Impact Score106.8
2018 Overall B Impact Score113.4
2016 Overall B Impact Score98.1
2014 Overall B Impact Score98.2

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Community2019
Best For The World: Changemakers2018
Best For The World: Community2018
Best For The World: Community2017
Best For The World: Community2016
Best For The World: Community2015

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2022 B Lab. All rights reserved.