Certified B Corporation

London, United Kingdom

Certified Since

August 2021


Food products



Operates In

United Kingdom

Founded in 2012, Gousto pioneered the recipe box offering in the UK with an ambition to change the way people shop and eat for the better. By sending precise ingredients and easy-to-follow recipe cards directly to people’s homes, they make it simple to cook exciting meals from scratch. And today, their mission is still clear - to become the UK’s most-loved way to eat dinner. To Gousto, that means creating the best possible experience for people across the country - from offering more choice to helping them live more sustainably. With over 60 recipes to discover on the menu every week, Gousto offers more choice and variety than any other recipe box, and as part of their mission Gousto is dedicated to offering a more sustainable way of cooking. That means reducing the nation’s food waste, cutting plastic in their recipe boxes, and finding more ways to help the planet with every plate. Perfectly measured out ingredients and order forecasting, means almost zero food waste in the home and factories. And, a recent study showed that a Gousto box a week reduces a customer’s carbon footprint by a whopping 23% compared to the same shop at a supermarket. That means every Gousto meal leaves the world better off.

Overall B Impact Score

Based on the B Impact assessment, Gousto earned an overall score of 83.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
83.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.0

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.2
Ethics & Transparency2.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 25.7

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.1
Health, Wellness, & Safety7.3
Career Development3.0
Engagement & Satisfaction5.2

Community 15.9

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion4.2
Economic Impact5.3
Civic Engagement & Giving1.1
Supply Chain Management5.1

Environment 23.7

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.7
Air & Climate5.7
Land & Life5.5
+ Land/wildlife Conservation2.7
+ Toxin Reduction / Remediation3.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 3.9

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.9

Previous Overall B Impact Scores

2021 Overall B Impact Score83.4

Additional Documentation

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