Murphy's Naturals, Inc

Certified B Corporation
Headquarters

North Carolina, United States

Certified Since

June 2015

Industry

Personal care products

Sector

Manufacturing

Operates In

United States

Located in Raleigh, NC, veteran owned and family operated Murphy's Naturals is an outdoor lifestyle brand that specializes in making highly effective plant based mosquito repellents. Murphy's Naturals products range from topicals like repellent balms and spray to burning products such as repellent candles and incense sticks. While helping others Enjoy Life Outdoors, they are committed to Doing Others Good. Murphy's Naturals is also a 1% for the Planet member and in total, donate 2% of revenue each year to local and global non-profits.

Overall B Impact Score

Based on the B Impact assessment, Murphy's Naturals, Inc earned an overall score of 88.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
88.1
88.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 10.4

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.6
Ethics & Transparency5.3
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 26.4

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.3
Health, Wellness, & Safety7.5
Career Development3.7
Engagement & Satisfaction5.6

Community 22.9

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.8
Economic Impact6.0
Civic Engagement & Giving6.2
Supply Chain Management1.8
+ Supply Chain Poverty Alleviation0.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 27.5

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.8
Air & Climate2.3
Water0.2
Land & Life5.7
+ Toxin Reduction / Remediation14.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 0.6

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship0.6


Previous Overall B Impact Scores

2022 Overall B Impact Score88.1
2017 Overall B Impact Score82.4
2015 Overall B Impact Score99.4

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