Sponge

Certified B Corporation
Headquarters

Queensland, Australia

Certified Since

January 2017

Sector

Service with Minor Environmental Footprint

Operates In

Australia

Sponge is a full service branding team with a digital tilt, who love helping good businesses do more good in the world, and create healthier profits. Brand Storytellers at heart, our team quickly and masterfully help you get to the heart of your brand. We help you articulate the purpose, impact model and values for your business in a way that resonates with the audience you are meant to serve. With your brand story crafted, our team help develop a strategy to engage with your market. You’re in safe hands. Our passionate team of experts spans brand strategy, naming and brand design, digital and print design, copywriting and content marketing, social media, and web development. As a dynamic and robust crew, Sponge revel in the entrepreneurial spirit and energy of a startup. And the lean thinking that goes with it. We’re about designing and building brands and collateral that works brilliantly, rather than creativity for award sake. Say hello, we're here to help.

Overall B Impact Score

Based on the B Impact assessment, Sponge earned an overall score of 107.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
107
107 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 9.3

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.3
Ethics & Transparency3.4
+ Mission Locked2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 70.7

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion9.4
Economic Impact14.0
Civic Engagement & Giving10.8
+ Designed to Give32.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 6.2

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.8
Air & Climate0.5
Water0.0
Land & Life0.0

Customers 20.7

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.0
+ Support for Underserved/Purpose Driven Enterprises16.5
+ Serving in Need Populations2.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2020 Overall B Impact Score107
2017 Overall B Impact Score89.4

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