Common Good: A Blueprint For Impactful Business
Faced with global rising temperatures, increasing social inequality, and heightened scepticism of how companies can meet the demands of our changing world, a growing community of Certified B Corporations™ is trying to prove that business can be a force for good.
Balancing purpose and profit, these nearly 10,000 certified companies are working to weave environmental and social performance, transparency, and accountability into their mission. Common Good, a groundbreaking new film series presented by B Lab and produced by BBC StoryWorks Commercial Productions, showcases inspiring stories from purpose-driven business leaders from around the world.
This online series explores the tangible impact B Corps are creating across industries and regions to protect our planet, support communities, and reshape business for the better.
The below short films introduce you to remarkable innovators: the entrepreneur in the Sahel desert protecting dairy farmers’ livelihoods while bringing their products to the city, the tea-makers brewing biodiversity in Guatemala by encouraging cardamom farmers to plant in the local forest, the accountants in Idaho supporting a company which builds homes for unhoused communities, the trailblazer in Kenya working to improve sanitation in informal settlements and the passionate beekeeper in Greece creating resilient hives with help of a forward-thinking cosmetics company.
Traditionally, companies are designed to maximize shareholder profit. But B Corps follow a different model: stakeholder governance. This means balancing financial profit with responsibility to people, communities, and the planet. From Tony’s Chocolonely’s mission guardians to House of Hackney’s decision to give nature a voice on the board, learn how pioneering B Corps are embedding long-term purpose into the DNA of the business. Read the full blog.
These are the leaders committed to meaningful change, as passionate about their values as their diverse offerings. These are the stories of the trailblazers making it their business to strive for a more positive impact on our world. Watch the full series on YouTube, or travel across 14 countries as guided by B Corps below.
The roots of a neighbourhood. This film tells the full-circle story of Androscoggin Bank and its founding purpose, which is to democratise financial access and serve the diverse community of Maine. Watch film.
The dairy farms in the Sahel. This film brings to life the story behind La Laiterie Du Berger, an innovative, socially impactful, family-owned company that has brought fresh, local milk to consumers in Senegal. Watch film.
Tracing the quality of fruit. This film captures Once Upon a Farm’s essence of 'supporting childhood nutrition’, highlighting the work of EFI supplier, Stemilt and OUAF. Watch film.
A living legacy. The story explores the shift from conventional industrial farming to an organic, forest-integrated approach, driven by Sebastián’s vision and the life-changing experiences of his father, José. Watch film.
The farm that supports a forest. A steward of the land, Ramon manages a native tree nursery established in partnership with FUNAI/UNDP (with Yerba Madre support) and leads shade-grown yerba mate harvesting. Watch film.
Sharing a dream. The story centres on rural women’s role in regenerating both land and community, and the power of partnerships with Indigenous Peoples and Local Communities (IPLC) in the supply chain, to promote lasting and meaningful impact. Watch film.
A bank breaking down barriers. Having launched in October 2021, Toss Bank’s commitment to accessible and inclusive banking has established it as a key player in South Korea’s financial landscape within just three years. Watch film.
Rebuilding the hive. APIVITA’s Billion Bees program supports global bee conservation by funding queen bee cells, strengthening rural beekeeping networks, and partnering with organizations to protect biodiversity—donating 1% of sales from select products to these efforts. Watch film.
A universal language. This film tells the story of Mohan Subba, a Production Line Lead at Bridgetown Natural Foods, highlighting his personal journey and how the company’s inclusive culture has empowered him, while also showcasing Bridgetown’s values through insights from Co-Founder Kelly Klock. Watch film.
A fresher future. This film shares Antonate’s personal story to highlight the transformative impact of safe sanitation, showcasing how access to WASH services—supported by organizations like Fresh Life and Who Gives A Crap—can improve health, safety, and dignity in underserved communities. Watch film.
An industrial evolution. This film explores how Secrid uses thoughtful design to balance profitability with purpose—demonstrating that good design can drive industry change while supporting inclusive employment through long-term partnerships like its collaboration with DZB Leiden. Watch film.
Brewed from biodiversity. This film highlights how the partnership between Yogi Tea and Nelixia supports ethical farming, environmental resilience, and community independence, showing how collaboration across the supply chain can lead to shared, sustainable success. Watch film.
The origins of an adventure. This film follows Marcela, a rural Chilean entrepreneur, as she grows her business with support from Balloon Latam, highlighting how leadership and skills programs empower local entrepreneurs and inspire community transformation. Watch film.
Connecting an ecosystem. This film follows Dona Bete, a Brazil nut harvester in the Amazon, and explores how Natura’s long-term partnership with the COMARU cooperative supports sustainable forest economies. Watch film.
A foundation for greater support. This film explores how DB Results lives its purpose by using technology for good, highlighting MiOK, a wellness app developed to support workplace well-being and offered to NGOs as part of their commitment to community health. Watch film.
A timeless spirit. Set on the island of Islay, this film follows a forager, distiller, and farmer to tell the story of Bruichladdich’s commitment to sustainability, tradition, and local partnership—capturing a deep harmony between people, place, and craft. Watch film.
A place to call home. Jitasa provides the financial infrastructure that helps fast-growing nonprofits like Dignity Moves stay accountable while expanding their reach. This story shows how quiet, behind-the-scenes work can fuel big change. Watch film.
A model for efficiency. This film spotlights Entuitive’s work to transform aging high-rises into low-carbon, livable spaces, highlighting how purpose-driven engineering can create impact for both people and the planet. Watch film.
Brewing ideas for coffee entrepreneurs. Through Carmen’s story, this film explores how Caravela is building more equitable coffee supply chains by empowering farmers with knowledge and market access. Watch film.
Discover how B Corps are reimagining business to serve people and the planet.
Watch series.