Avenue

Certified B Corporation
Headquarters

Oregon, United States

Certified Since

December 2017

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

United States

Avenue is a B Corp digital and social media marketing agency for purpose-driven companies. We amplify the impact growth-minded and purpose-driven companies have in the world through results-led digital marketing. Avenue's proprietary suite of marketing products and custom services help purpose-driven brands and businesses of all sizes grow sustainably and successfully. We’re not just committed to our client’s success, we’re on a mission to impact their holistic journey to durable business growth. Our digital marketing services are designed to help purpose-driven organizations, women and minority-owned businesses (as a certified minority and women business enterprise), B Corps, non-profits and credit unions, among many other progressive organizations grow sustainably and successfully. Our vision is to empower transformational change. To do this, Avenue partners with clients who embody our values for creating global impact and lasting change through their product and business model. We facilitate meaningful marketing efforts to further our client's growth and impact, and we support transformational growth opportunities for our team members.

Overall B Impact Score

Based on the B Impact assessment, Avenue earned an overall score of 133.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
133
133 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.0

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.1
Ethics & Transparency5.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 36.2

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security13.2
Health, Wellness, & Safety9.7
Career Development5.7
Engagement & Satisfaction7.5

Community 58.0

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion8.4
Economic Impact10.7
Civic Engagement & Giving9.7
Supply Chain Management1.0
+ Designed to Give24

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 5.8

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.0
Air & Climate0.0
Water0.0
Land & Life1.0

Customers 14.8

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.2
+ Support for Underserved/Purpose Driven Enterprises11.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2022 Overall B Impact Score133
2017 Overall B Impact Score85.2

Additional Documentation

Avenue 2020 Impact Report

Avenue 2021 Impact Report


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