Missouri, United States
Advertising & market research
Service with Minor Environmental Footprint
Barkley is an independent, creative idea company committed to knowing the modern consumer better than anyone — that’s the only way to build a whole brand. They do this through three idea centers: strategy, design and activation. Barkley is on a mission to build more whole brands: organizations that treat everything they do as the brand. Guided by a core idea, a whole brand is full of purpose and action, and it matches what it says and does internally with what it says and does externally. And, ultimately, a whole brand measures its success by balancing profit and performance with its impact on people, communities and the planet. www.barkleyus.com
Overall B Impact Score
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Previous Overall B Impact Scores
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