Beautycounter

Certified B Corporation
Headquarters

California, United States

Certified Since

March 2013

Industry

Personal care products

Sector

Wholesale/Retail

Operates In

United States

Beautycounter is the leader in the safer skin care and cleaner cosmetics category. The Santa Monica, CA-based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy efforts to update federal regulations that have stood largely unchanged since 1938. The company delivers on its mission “to get safer products into the hands of everyone” through educating families on how best to avoid harmful ingredients in personal care products, offering safer high-performing products for the whole family and advocating for more health protective laws in Washington D.C. Beautycounter develops and distributes more than 160 products across skin care, color cosmetics, and personal care collections. Founded by Gregg Renfrew in 2011, Beautycounter launched in 2013 as a direct-retail brand (direct to consumer through multiple channels) that is now available through more than 40,000 Consultants across North America, online at Beautycounter.com, at limited retail locations, and at pop-up shops throughout the US.

Overall B Impact Score

Based on the B Impact assessment, Beautycounter earned an overall score of 97.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
97.7
97.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.3

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.4
Ethics & Transparency4.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 26.6

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security10.3
Health, Wellness, & Safety6.2
Career Development3.6
Engagement & Satisfaction5.7

Community 20.9

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.1
Economic Impact2.9
Civic Engagement & Giving4.0
Supply Chain Management6.8

Environment 28.5

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management7.2
Air & Climate6.6
Water1.0
Land & Life7.0
+ Toxin Reduction / Remediation6.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 3.1

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.1


Previous Overall B Impact Scores

2021 Overall B Impact Score97.7
2017 Overall B Impact Score94.9
2015 Overall B Impact Score81.4
2013 Overall B Impact Score89.8

Additional Documentation

Beautycounter Disclosure Report 2021


Best for the World

Every year, B Lab recognizes the B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment.

Best For The World: Changemakers2019
Best For The World: Changemakers2018

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