Better Way Designs

Certified B Corporation
Headquarters

Michigan, United States

Certified Since

June 2012

Sector

Wholesale/Retail

Operates In

United States

Better Way Designs, a member of the Fair Trade Federation, seeks to partner with organizations that are working to end sex trafficking. Through the import and sale of quality, fair-trade products made by these partner organizations, BWD gives them access to the North American market they would not otherwise have. This enables these organizations to provide marginalized individuals in their communities with the opportunity to earn a living wage, and to provide those people real, meaningful, and permanent employment. It is a dignified way out of the trap of sex trafficking many of them have been rescued from, or could otherwise fall into. Better Way Designs is focused on working to end human trafficking through providing economic opportunities to individuals in third world countries. They believe that building a business relationship with their partner organizations in a long-term, sustainable way is the best avenue for fighting this issue around the world. They use capitalism and business to provide dignity to all people, created equal, as the answer to the problem of poverty and human trafficking.

Overall B Impact Score

Based on the B Impact assessment, Better Way Designs earned an overall score of 104.5. The median score for ordinary businesses who complete the assessment is currently 50.9.
104.5
104.5 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 11.7

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.6
Corporate Accountability0.4
Transparency3.1
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 13.8

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Compensation & Wages7.8
Benefits0.7
Training & Education0.7
Worker Ownership2.0
Management & Worker Communication2.2

Community 70.9

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Job Creation2.0
Diversity & Inclusion0.9
Civic Engagement & Giving8.9
Local Involvement3.7
Suppliers, Distributors & Product10.5
+ Supply Chain Poverty Alleviation24.2
+ Designed to Give20.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 7.9

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Land, Office, Plant3.0
Inputs1.6
Outputs3.0
Transportation, Distribution & Suppliers0.0

Customers 0.0

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.



Previous Overall B Impact Scores

2018 Overall B Impact Score104.5
2015 Overall B Impact Score90.8
2012 Overall B Impact Score86.6

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Community2019
Best For The World: Community2018
Best For The World: Community2017
Best For The World: Community2016
Best For The World: Community2015

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