Better World Fashion

Certified B Corporation

Aalborg, Denmark

Certified Since

January 2017



Operates In



Better World Fashion is a sustainability pioneer in the fashion industry. The company believes that sustainable fashion is much more than organic cotton. The company has created the first collection of new leather jackets made of 98% recycled materials. Everything leather, linen, and metals is reused. Better World uses a sustainable business model, where jackets are either sold with a buyback guarantee or rented to the consumer. This ensures that the resources are recycled and does not leave the closed leather cycle. Each jacket is unique and very special. The use of recycled materials, especially leather means that each jacket has its own unique expression. The consumer can thus create his own style and identity. In addition, the consumer can continue the current consumption model without negative consequences for the environment. Each jacket its own unique ID and via the included app the consumers can see the jacket's unique history and add new experiences to the jacket. This co-creative universe ensures that the typical impairment where clothes are rapidly devaluated, will be delayed or even reversed. Better World Fashion reclaim, repurchase and revive – even recycling the lives of the jacket’s owners.

Overall B Impact Score

Based on the B Impact assessment, Better World Fashion earned an overall score of 107.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
107.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 15.4

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.6
Ethics & Transparency2.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 28.4

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security5.6
Health, Wellness, & Safety6.6
Career Development3.9
Engagement & Satisfaction7.2

Community 18.1

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion2.7
Economic Impact5.9
Civic Engagement & Giving1.6
Supply Chain Management4.6

Environment 40.8

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management8.0
Air & Climate6.2
Land & Life10.9
+ Resource Conservation12.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Customers 4.2

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.2

Previous Overall B Impact Scores

2021 Overall B Impact Score107.1
2017 Overall B Impact Score100.7

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Environment2018
Best For The World: Environment2017

B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2022 B Lab. All rights reserved.