Cricket Design Works, Inc.

Certified B Corporation
Headquarters

Wisconsin, United States

Certified Since

March 2016

Sector

Service with Minor Environmental Footprint

Operates In

United States

They are a collaborative group of graphic designers, illustrators, content strategists and writers creating compelling design and creative communications. They have gained a reputation for creating smart strategic communications that are coherently branded, engaging, and meaningful. Following a design process that is rooted in research and marketing strategy, they focus on user and audience experiences. With careful listening, analytical thinking, and creative insight, they craft messages that can be easily understood by a general audience. They also work with clients to bring their brands to life online. With more than 55 years of combined experience for a small team, they design brands and building award-winning websites that help people get the information and products they want online and help their client's organizations thrive. They approach all phases of a project with a balance of what's possible and what's necessary, pushing creative boundaries while staying within budget and delivering consistently high quality work. Curiosity, pragmatism, and craft guide everything they do.

Overall B Impact Score

Based on the B Impact assessment, Cricket Design Works, Inc. earned an overall score of 88.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
88.1
88.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 10.4

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.5
Corporate Accountability0.5
Transparency1.9
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 31.6

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Compensation & Wages13.3
Benefits5.1
Training & Education2.8
Worker Ownership2.6
Management & Worker Communication7.6

Community 25.6

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Job Creation1.2
Diversity & Inclusion3.9
Civic Engagement & Giving8.3
Local Involvement6.2
Suppliers, Distributors & Product5.0

Environment 8.6

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Land, Office, Plant6.0
Inputs1.4
Outputs1.1

Customers 11.7

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

+ Support for Underserved/Purpose Driven Enterprises9.1
+ Serving in Need Populations2.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2019 Overall B Impact Score88.1
2016 Overall B Impact Score89.9

Best for the World

Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.

Best For The World: Workers2019

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