Fluid Branding

Certified B Corporation
Headquarters

Cornwall, United Kingdom

Certified Since

April 2019

Industry

Other business support

Sector

Service with Minor Environmental Footprint

Operates In

Ireland,

Malta,

Netherlands The,

United Kingdom

Fluid Branding are an award winning Promotional Merchandise agency with offices across the UK and mainland Europe, serving clients across EMEA and through partnerships in the US. Established in 2006 and with a team of 80+ experienced staff across offices in London, Leeds, Manchester, North Yorkshire, East Anglia, South West UK, Dublin, Amsterdam and Malta, Fluid Branding is the preferred supplier to many multi-national corporates and global brands, trusted with their creative merchandise requirements. Innovative technology and exemplary communication underpin everything they do at Fluid Branding, and their BPMA Charter status demonstrates their commitment to customer service. Commitment to quality standards and environmental/social impact are demonstrated by their B Corporation, SEDEX and ISO 9001/14001 status.

Overall B Impact Score

Based on the B Impact assessment, Fluid Branding earned an overall score of 81.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
81.7
81.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 18.5

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.7
Ethics & Transparency5.8
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 27.8

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security4.5
Health, Wellness, & Safety8.2
Career Development6.3
Engagement & Satisfaction6.6

Community 20.7

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion5.0
Economic Impact9.7
Civic Engagement & Giving2.1
Supply Chain Management1.7

Environment 11.3

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management5.6
Air & Climate1.9
Water1.0
Land & Life2.7

Customers 3.4

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.4


Previous Overall B Impact Scores

2022 Overall B Impact Score81.7
2019 Overall B Impact Score82.4

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