Fluid Branding

Certified B Corporation

Cornwall, United Kingdom

Certified Since

April 2019


Other business support


Service with Minor Environmental Footprint

Operates In



Netherlands The,

United Kingdom

Fluid Branding are an award winning Promotional Merchandise agency with offices across the UK and mainland Europe, serving clients across EMEA and through partnerships in the US. Established in 2006 and with a team of 80+ experienced staff across offices in London, Leeds, Manchester, North Yorkshire, East Anglia, South West UK, Dublin, Amsterdam and Malta, Fluid Branding is the preferred supplier to many multi-national corporates and global brands, trusted with their creative merchandise requirements. Innovative technology and exemplary communication underpin everything they do at Fluid Branding, and their BPMA Charter status demonstrates their commitment to customer service. Commitment to quality standards and environmental/social impact are demonstrated by their B Corporation, SEDEX and ISO 9001/14001 status.

Overall B Impact Score

Based on the B Impact assessment, Fluid Branding earned an overall score of 82.4. The median score for ordinary businesses who complete the assessment is currently 50.9.
82.4 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.2

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.0
Corporate Accountability0.5
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 32.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Compensation & Wages6.5
Training & Education2.5
Worker Ownership2.8
Management & Worker Communication3.2
Job Flexibility/Corporate Culture3.1

Community 21.4

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Job Creation5.2
Diversity & Inclusion4.6
Civic Engagement & Giving1.6
Local Involvement1.5
Suppliers, Distributors & Product8.0

Environment 12.5

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Land, Office, Plant6.7

Previous Overall B Impact Scores

2019 Overall B Impact Score82.4

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