Four Drunk Parrots

Certified B Corporation
Headquarters

New South Wales, Australia

Certified Since

September 2021

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

Australia

Our company started with the wish to be better than the other marketing agency sharks out there. To stand out by doing the right thing for others but also for the planet, our communities and our people. This drive has become something much bigger. It’s become a mission. A movement. Our soul. Why? Because we have power, as a business and as a team. Because we get our fuel from being the voice for many. We will advocate, enlist and activate. We will protect what should be preserved. We believe that with a great passion for nature and people comes great responsibility, to market and build stuff responsibly and protect nature for generations to come. Four Drunk Parrots is a MarTech company putting purpose before profit to help businesses (and the planet) thrive. Marketing has become incredibly technical, and this is where we come in. We solve tech problems for marketers and market companies through cutting edge strategies and technologies. We have built a multi-disciplinary team of strategic thinkers, technologists, designers, and storytellers who deliver omni-channel web and media solutions for a better world. Based in Ballina and Darwin we are proudly local while working virtually with brands from interstate and across the world.

Overall B Impact Score

Based on the B Impact assessment, Four Drunk Parrots earned an overall score of 125.7. The median score for ordinary businesses who complete the assessment is currently 50.9.
125.7
125.7 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.1

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.8
Ethics & Transparency5.2
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 31.6

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security3.6
Health, Wellness, & Safety10.0
Career Development6.6
Engagement & Satisfaction7.3

Community 45.2

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion7.9
Economic Impact11.4
Civic Engagement & Giving6.4
Supply Chain Management2.2
+ Designed to Give13.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 10.4

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.1
Air & Climate2.4
Water0.2
Land & Life3.0

Customers 19.2

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.6
+ Support for Underserved/Purpose Driven Enterprises9.7
+ Serving in Need Populations4.8

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2021 Overall B Impact Score125.7

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