Noord-Holland, Netherlands The
Service with Minor Environmental Footprint
Generous Minds is a collective of like-minded investors, entrepreneurs and consultants with a joint ambition: to solve societal problems in an entrepreneurial way by accelerating and magnifying the success of so-called Good Businesses. Businesses whose product, services and organizational structure directly contribute to a better world in business areas like education, health, recycling, energy, etc. Generous Minds uniquely combines consultancy with investment - using their own money and that of third parties. They call this Covestment: the integration of consultancy and investment. Up to half of what they earn they reinvest in the companies they work with. This is how they commit themselves to the long-term success of the good businesses they support. Generous Minds focuses on startups, SMEs and larger companies, in 10 Good Business domains. Generous Minds is a collective of Covestors, all of them co-owners of the Generous Minds co-operative, who combine the power of ‘Money & Minds’ for a better world.
Overall B Impact Score
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.
Previous Overall B Impact Scores
Best for the World
Each year, B Lab releases lists honoring the top-performing Certified B Corporations overall as well as within each Impact Area.