Generous Minds

Certified B Corporation
Headquarters

Noord-Holland, Netherlands The

Certified Since

April 2015

Industry

Management consultant - for-profits

Sector

Service with Minor Environmental Footprint

Operates In

Netherlands The

Generous Minds is a collective of like-minded investors, entrepreneurs and consultants with a joint ambition: to solve societal problems in an entrepreneurial way by accelerating and magnifying the success of so-called Good Businesses. Businesses whose product, services and organizational structure directly contribute to a better world in business areas like education, health, recycling, energy, etc. Generous Minds uniquely combines consultancy with investment - using their own money and that of third parties. They call this Covestment: the integration of consultancy and investment. Up to half of what they earn they reinvest in the companies they work with. This is how they commit themselves to the long-term success of the good businesses they support. Generous Minds focuses on startups, SMEs and larger companies, in 10 Good Business domains. Generous Minds is a collective of Covestors, all of them co-owners of the Generous Minds co-operative, who combine the power of ‘Money & Minds’ for a better world.

Overall B Impact Score

Based on the B Impact assessment, Generous Minds earned an overall score of 122.0. The median score for ordinary businesses who complete the assessment is currently 50.9.
122
122 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 17.8

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.2
Ethics & Transparency5.6
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Community 53.1

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion1.0
Economic Impact21.0
Civic Engagement & Giving1.6
Supply Chain Management7.0
+ Producer Cooperative22.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 5.7

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management2.0
Air & Climate0.0
Water0.0
Land & Life1.0

Customers 45.2

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship2.0
+ Impact Improvement41.2
+ Serving in Need Populations1.9

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2020 Overall B Impact Score122
2017 Overall B Impact Score131.6
2015 Overall B Impact Score122.9

Best for the World

Every year, B Lab recognizes the B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment.

Best For The World: Changemakers2019
Best For The World: Customers2019
Best For The World: Governance2019
Best For The World: Overall2019
Best For The World: Changemakers2018
Best For The World: Governance2018
Best For The World: Overall2018
Best For The World: Changemakers2017
Best For The World: Customers2017
Best For The World: Overall2017
Best For The World: Customers2016
Best For The World: Overall2016

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