Goodwings

Certified B Corporation
Headquarters

Capital Region of Denmark, Denmark

Certified Since

January 2019

Industry

Web portals

Sector

Service with Minor Environmental Footprint

Operates In

Denmark

Goodwings is an impact-driven, Denmark-based hotel booking platform built on partnerships. Instead of wasting vast amounts of money on advertising like the other hotel booking sites, they have a global network of 100 nonprofit partners in +40 countries and they act as their ambassadors and marketing channel, spreading the good news about Goodwings. Their business model enables conscious businesses to get access to wholesale prices on hotels, saving money on travel while supporting people and planet for free. Thereby they aim to be a catalyst for sustainable change and turn the travel industry into a force for good.

Overall B Impact Score

Based on the B Impact assessment, Goodwings earned an overall score of 86.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
86.3
86.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.9

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement2.5
Corporate Accountability0.8
Ethics1.0
Transparency4.9
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 23.5

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Compensation & Wages1.8
Benefits12.0
Training & Education1.1
Worker Ownership3.9
Management & Worker Communication1.3
Job Flexibility/Corporate Culture2.2

Community 42.2

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Job Creation3.1
Diversity & Inclusion2.5
Civic Engagement & Giving6.4
Local Involvement3.0
Suppliers, Distributors & Product0.0
+ Designed to Give26.4

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 3.6

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Land, Office, Plant2.4
Inputs0.4
Outputs0.7


Previous Overall B Impact Scores

2019 Overall B Impact Score86.3

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