innocent Drinks

Certified B Corporation
Headquarters

London, United Kingdom

Certified Since

June 2018

Industry

Beverages

Sector

Wholesale/Retail

Operates In

Austria,

Belgium,

China,

Denmark,

Finland,

France,

Germany,

Hong Kong S.A.R.,

Ireland,

Italy,

Japan,

Malta,

Netherlands The,

Norway,

Portugal,

Spain,

Sweden,

Switzerland,

United Arab Emirates,

United Kingdom

At innocent, their purpose is ‘to make natural, delicious food and drink that helps people and the planet live well and die old’. It defines who they are and what they do. Making healthy drinks responsibly and sustainably needs lots of important stuff in place to be done properly, they call it ‘becoming good all round’ A company that makes little drinks and cracks some bad jokes, but they've got some big dreams bouncing around their heads, the first one back in 1999 when they decided to crush fruit into bottles to help people do themselves some good. Since then, their dreams have got bigger and bigger (while their drinks have stayed about the same size). With dreams to keep people healthy while making sure communities and our planet are healthy too. It's the reason why they became a B Corp, committed to being carbon neutral by 2025, always give 10% of our profits to people and planet and are working their socks off to make farming more sustainable.

Overall B Impact Score

Based on the B Impact assessment, innocent Drinks earned an overall score of 105.2. The median score for ordinary businesses who complete the assessment is currently 50.9.
105.2
105.2 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 16.0

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.4
Ethics & Transparency5.0
+ Mission Locked7.5

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 28.0

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security9.0
Health, Wellness, & Safety7.8
Career Development3.4
Engagement & Satisfaction5.3

Community 36.1

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.9
Economic Impact3.1
Civic Engagement & Giving4.8
Supply Chain Management8.1
+ Supply Chain Poverty Alleviation1.3
+ Designed to Give14.7

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 22.0

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.4
Air & Climate7.4
Water1.4
Land & Life6.3
+ Land/wildlife Conservation0.1
+ Toxin Reduction / Remediation0.2

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 3.0

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.0


Previous Overall B Impact Scores

2022 Overall B Impact Score105.2
2018 Overall B Impact Score92.5

Additional Documentation

Innocent Drinks Assessment 2018

Innocent Drinks Transparent Assessment 2021

Innocent Drinks Transparent Disclosure (2022)


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