Intrigue

Certified B Corporation
Headquarters

Ontario, Canada

Certified Since

May 2021

Industry

Advertising & market research

Sector

Service with Minor Environmental Footprint

Operates In

Canada

Since 2006, Intrigue has helped thousands of entrepreneurs generate better quality leads, grow their businesses, and free up their time. Guided by a commitment to empower leaders to strengthen communities, Intrigue is much more than a marketing company, they partner with businesses to guide them though a proven, transparent process to put them on a long-term path to success and growth. True leaders lead themselves, serve others, and win the hearts of their followers before asking for their hands. Intrigue believes that by amplifying the voices of leaders in their communities — and by focusing on becoming leaders themselves — they can help make the world a better place.

Overall B Impact Score

Based on the B Impact assessment, Intrigue earned an overall score of 81.5. The median score for ordinary businesses who complete the assessment is currently 50.9.
81.5
81.5 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 13.9

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement0.4
Ethics & Transparency3.4
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 37.3

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security12.2
Health, Wellness, & Safety9.0
Career Development6.6
Engagement & Satisfaction6.0

Community 13.7

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion2.4
Economic Impact4.6
Civic Engagement & Giving4.7

Environment 7.9

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management3.0
Air & Climate1.1
Water0.6
Land & Life2.5

Customers 8.5

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.0
+ Support for Underserved/Purpose Driven Enterprises2.6
+ Serving in Need Populations1.9

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.



Previous Overall B Impact Scores

2021 Overall B Impact Score81.5

Best for the World

Every year, B Lab recognizes the B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment.


B Labs Logo - Home Link

Sign up to our Insights newsletter, a monthly digest of the latest news on economic systems change from B Lab Global.

We take the security of your data seriously, read our privacy policy for further information. For newsletter communications relating to your local region, please visit Global Partner sites to subscribe.

Copyright © 2022 B Lab. All rights reserved.