Joanie Ltd

Certified B Corporation
Headquarters

Manchester, United Kingdom

Certified Since

August 2023

Industry

Apparel

Sector

Wholesale/Retail

Operates In

Ireland,

United Kingdom,

United States

Joanie creates feel-good clothing with a nod to nostalgia, making everyday dressing a little more fun! Since launching in 2016, the brand has strived to do things differently. With a deep-rooted love of vintage style, Joanie may look to the past for inspiration, but creating 'future vintage' is their aim. In creating unique styles that don’t just follow the latest trends and with a focus on the principle of buying less but buying better, the natural progression from this conscious approach to design led Joanie down the path to becoming a more sustainable brand. They’re here to prove that responsible fashion can be fun! Joanie loves creating clothes that make people happy. The small but mighty team has heaps of experience in bringing styles to life; designing and refining garments to ensure they feel great and fit well, as well as showing them off through joyful photography and cool campaigns. Not believing in style ‘rules’, the full collection is available in an inclusive size range. Styles are ethically made by factories around the world with a lot of thought going into the design process, including the environmentally friendly fabrics chosen and the improvements being continually made within the supply chain, as well as efforts to reduce waste at every turn.

Overall B Impact Score

Based on the B Impact assessment, Joanie Ltd earned an overall score of 87.9. The median score for ordinary businesses who complete the assessment is currently 50.9.
87.9
87.9 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 14.6

Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement1.7
Ethics & Transparency2.9
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 24.6

Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security8.4
Health, Wellness, & Safety4.3
Career Development3.4
Engagement & Satisfaction6.3

Community 15.4

Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.6
Economic Impact2.7
Civic Engagement & Giving1.4
Supply Chain Management5.1

Environment 28.2

Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management6.0
Air & Climate2.3
Water1.3
Land & Life7.7
+ Resource Conservation2.1
+ Land/wildlife Conservation5.9
+ Toxin Reduction / Remediation2.6

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Customers 5.0

Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship5.0


Previous Overall B Impact Scores

2023 Overall B Impact Score87.9

Additional Documentation

Transparent Assessment


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