Kel 12 Tour Operator

Certified B Corporation

Lombardy, Italy

Certified Since

August 2022


Travel agency & related


Service with Minor Environmental Footprint

Operates In


In the Sahara desert, the legendary “Kel”, the Tuareg tribes, were said to be 11. There, Kel 12, the twelfth Tribe, was born. Inspired by the continuous journey of the Blue Men in the infinite spaces of the desert, their desire to explore and never stop. The year was 1978 when Kel 12, like a modern pioneer, began to draw endless routes, to open and trace paths that were unexplored and today are common. The journey of Kel 12 was only just beginning. Over the years, horizons have broadened, new challenges have been met. And we go further and further. The home of the Twelfth Tribe becomes the Planet. Unusual paths are drawn, lost worlds and distant people are reached. A long history, all Italian. Made of experience and tradition. Moved by curiosity and desire for deepening. Today, forty years later Kel 12 is one of the Italian leaders in cultural and quality travel. The philosophy is always the same: to propose ethical and sustainable journeys, which are experiences, encounters with nature, history, art. And, above all, with people, the other, the different: to know and respect.

Overall B Impact Score

Based on the B Impact assessment, Kel 12 Tour Operator earned an overall score of 86.3. The median score for ordinary businesses who complete the assessment is currently 50.9.
86.3 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 21.0

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.5
Ethics & Transparency7.4
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.

Workers 31.1

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security1.1
Health, Wellness, & Safety10.2
Career Development5.8
Engagement & Satisfaction8.1

Community 20.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion6.3
Economic Impact9.6
Civic Engagement & Giving2.8
Supply Chain Management1.5

Environment 9.0

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Environmental Management4.1
Air & Climate1.2
Land & Life2.7

Customers 4.7

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship4.7

Previous Overall B Impact Scores

2022 Overall B Impact Score86.3

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