Much Better Adventures

Certified B Corporation
Headquarters

England, United Kingdom

Certified Since

July 2022

Industry

Travel agency & related

Sector

Service with Minor Environmental Footprint

Operates In

Albania,

Argentina,

Armenia,

Bosnia and Herzegovina,

Canada,

Cape Verde,

Chile,

Colombia,

Costa Rica,

Croatia (Hrvatska),

Cuba,

Ecuador,

Finland,

France,

Georgia,

Greece,

Guatemala,

Iceland,

India,

Indonesia,

Italy,

Japan,

Jordan,

Kenya,

Kosovo,

Kyrgyzstan,

Mongolia,

Montenegro,

Morocco,

Namibia,

Nepal,

Nicaragua,

Norway,

Oman,

Panama,

Peru,

Portugal,

Rwanda,

Serbia,

Slovakia,

Slovenia,

South Africa,

Spain,

Sweden,

Switzerland,

Tanzania,

Thailand,

United Kingdom,

United States,

Vietnam

Multi-award winning travel company Much Better Adventures was founded by Alex Narracott, Sam Bruce and Guy Bowden with the goal of building a global travel company that could play a significant role in the fight to protect the world’s wild places. Seeking to build the world’s most positive impact travel company, they offer a curated collection of active adventures run by expert local hosts in 50+ countries, with 5% of revenues (not profits) supporting rewilding and reforestation projects. In 2020, Much Better Adventures co-founded the Tourism Declares movement, which led to the Glasgow Declaration at COP26, to enable everyone in tourism to implement the Climate Action Plans needed to halve sector emissions by 2030.

Overall B Impact Score

Based on the B Impact assessment, Much Better Adventures earned an overall score of 117.1. The median score for ordinary businesses who complete the assessment is currently 50.9.
117.1
117.1 Overall B Impact Score
80 Qualifies for B Corp Certification
50.9 Median Score for Ordinary Businesses

Governance 19.2

The Governance Impact Area evaluates a company's overall mission, engagement around its social and environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.

Mission & Engagement3.8
Ethics & Transparency5.3
+ Mission Locked10

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Workers 38.2

The Workers Impact Area evaluates a company's contributions to its employees' financial security, health and safety, wellness, career development, as well as overall engagement and satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.

Financial Security14.3
Health, Wellness, & Safety9.7
Career Development5.0
Engagement & Satisfaction6.3

Community 48.3

The Community Impact Area evaluates a company's engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity, and inclusion; economic impact; civic engagement; charitable giving; and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.

Diversity, Equity, & Inclusion3.8
Economic Impact8.5
Civic Engagement & Giving5.4
Supply Chain Management1.5
+ Designed to Give26

What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.


Environment 8.1

The Environment Impact Area evaluates a company's overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company's operations and, when applicable, its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.

Air & Climate1.6
Water0.0
Land & Life1.7

Customers 3.2

The Customers Impact Area evaluates a company's stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts and media products, serving underserved customers or clients, and services that improve the social impact of other businesses or organizations.

Customer Stewardship3.2


Previous Overall B Impact Scores

2022 Overall B Impact Score117.1

Additional Documentation

MUCH BETTER ADVENTURES TRANSPARENT DISCLOSURE REPORT 2022


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